Author Archives: tmacmillan

Social Media in Supply Chain, Positive or Negative?

tmacmillan   February 23, 2015

    Organization Name: Supply Chain Network Industry: Supply Chain Management Name of Contact: Jeff Ashcroft, Supply Chain Network Project Developer Web References: Supply Chain Network, CloudAve, Logistics Viewpoints  Journal Article Reference: Sianipar, C.P.M., Yudoko, G. (2014). Social media: Toward an integrated human collaboration in supply-chain management. WIT Transactions on Information and Communication Technologies, 53, 249-266.  About Supply Chain Network The Supply Chain… Read more »

Chaordix: engage with your brand fans, wherever they are!

tmacmillan   February 17, 2015

Title: Engage with your brand fans, wherever they are! Organization Name: Chaordix (kay-or-dix) Industry: Crowdsourcing Technology Company Name of Contact: Rob Dawson, VP, Marketing and Strategic Services Web References: Cambrian House  Chaordix Chaordix Announces Napkin Labs Acquisition Calgary Herald, Start-up of the week, Chaordix About Chaordix Cambrian House, a Calgary-based start-up launched in 2006 and developed a strong crowdsourcing community. The crowdsourcing… Read more »

What’s Behind Whole Foods Market Social Media Strategy

tmacmillan   February 8, 2015

Title: What’s Behind Whole Foods Market Social Media Strategy Organization Name: Whole Foods Market Industry: Grocery Retail Name of Contact: John Mackey, CEO Web References:  Whole Foods Market, Mashable About Whole Foods Market Whole Foods Market originated  in 1980 in Austin, Texas and currently operates over 360 stores in North America and the United Kingdom. I myself, worked as a… Read more »

Employees Rising: Seizing the Opportunity in Employee Activism

tmacmillan   February 1, 2015

  Organization Name: Weber Shandwick Industry: Public Relations & Marketing Name of Contact: Andy Polansky, CEO Web References: About Weber Shandwick Weber Shandwick is a creative marketing agency that operates in 81 countries and encourages a company culture of collaborative and out-of-the-box thinking. Weber Shandwick conducted a survey called ‘Employees Rising: Seizing the Opportunity in Employee Activism’ Description… Read more »