Author Archives: tlittle

Ready or Not – The Future is Here for Social Media and B2B Marketing

tlittle   July 15, 2015
crystal-ball words

Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »

The Call of The Wild – Wildcoast Adventures

tlittle   July 8, 2015
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Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »

The Data Pipeline: Social Media Analytics at Union Gas

tlittle   July 1, 2015
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Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet Blog, Digital Surgeons, Canada’s Top 100 Employers, Comcast Business, Description: Union Gas Limited is a major Canadian natural gas storage,… Read more »

Trucking Along The Social Media Highway

tlittle   June 24, 2015
Liberty Linehaul IncSml

Organization Name: Liberty Linehaul Inc. Industry: Trucking Name of Contact: Ron Cameron, Safety & Compliance Web References: Liberty Linehaul Website, Liberty Twitter, Liberty Facebook, Wikipedia, SM and SCM, Effective SCM through Social Networking, Trucking SM, Waze, Business Wire, Truck News, Trucking HR Canada, fun facts, RoadsideAmerica, Arnold Schwarzenegger, RealtyToday Description: Using social media within your supply chain got your truck stalled? Okay, so the… Read more »

‘Kik’ this Proverbial Tire

tlittle   June 17, 2015
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Organization Name: Kik Interactive Inc. Industry: Mobile Messaging App Name of Contacts: Heather Galt, Head of Marketing and Privacy and Paul Gray, Director, Platform Services Web References: Kik Website, Kik LinkedIn, PromotedChats LinkedIn, Kik Twitter, Kik Facebook, Kik blog, NBC article, bot article, CTV clip, 570 News, Wikipedia, Sound Cloud, Funny Or Die, Description: “Kik Me” – This may have been… Read more »

Seeing Through The Mountain

tlittle   June 10, 2015

Organization Name: Mountain Equipment Co-operative (MEC) Industry: Retail (Canadian consumers’ co-operative, selling outdoor equipment and clothing) Web References: MEC Website, MEC Facebook, MEC Twitter,  MEC YouTube MEC Flickr,  MEC google+, MEC Blog, social media explorer,  Chron , social zoom factor Description: While MEC may prepare patrons for some wild offline adventures in remote locations, it first needs to reach customers online. Taking… Read more »

Employees Co-operating on Social Media

tlittle   June 3, 2015

Organization Name: The Co-operators Industry: Insurance Name of Contacts: Barb Stephens, Director of Communications and Leonard Sharman, Senior Advisor of Media Relations Web References: The Co-operators Website, The Co-operators Facebook Page, The Co-operators Twitter Site, The Co-operators YouTube Site,  wiktionary, News Releases, Canada’s 50 Best Employer Description of how Social Media is used for Employee Engagement: Historically insurance companies may have been described… Read more »