Author Archives: Paul Fendley

How Maersk Line Uses Social Media to Create Transprency and Engage Customers

Paul Fendley   February 8, 2015

Organisation Name: Maersk Line Industry: Container Shipping Name of contact if available: Soren Skou, CEO Web references: When a shipping company creates transparency, empowerment and engagement through social media: the case of Maersk Line, Maersk Line Company Background Maersk Line is a Danish container shipping company started in 1928 with 25,000 employees and operations in 125 countries, Description of how social media is used for… Read more »