Author Archives: tinageisel

About tinageisel

As a creative and multi-talented individual with extensive experience in social media, digital media, design, photography, marketing, communications, and public relations, I have earned a reputation as a skilled and competent professional. Consistently producing high quality work under deadlines while maintaining a positive attitude. Known for being very personable, my core work values are efficiency, and commitment to the highest level of quality and service excellence. I demonstrate strong organizational skills and multi-tasking abilities, skilled in client relations and talented at building and maintaining partnerships. I’m a passionate creator and visual problem solver. My exceptional attention to detail along with my technical skills in the most recent industry-standard applications ensure the success of my work.

Where is Social Media going in the Future? Let’s take a look!

tinageisel   March 13, 2015

Organization Name: The Future of Social Media Industry: Social Media Name of contact: varied (below) Web References: varied (below) The Future of Social Media: Social media has reshaped our society unlike any others; it is the future of how people will communicate and do business. However, many would still argue that social media is a time waster. Much like people… Read more »

Arbonne International and Social Media Marketing

tinageisel   March 2, 2015

Organization Name: Arbonne International Industry: Health, Wellness and Fitness Contact: Kay Napier, CEO Arbonne International Web References: Arbonne International About Arbonne: Arbonne is a 34 year old Swiss Health and Wellness company committed to providing safe, environmentally friendly botanically based wellness products. Founded in 1980 and based in Irvine, California. The company markets its products in the United States, Australia, Canada, and the… Read more »

Social Media Metrics: the snapd example

tinageisel   February 26, 2015

  Organization Name: snapd Inc. Industry: Publishing Contacts: Dawne Taylor-Gilders, Owner/Publisher/Editor at snapd KW Sean Gilders, Co-Owner & VP Marketing & Sales snapd KW Andrea Dunn, snapd Director of Social Media Web References: snapd As part of my UWaterloo online course; Social Media For Business Performance, students are required each week to do a case study/blog post pertaining to our… Read more »

Supply Chain Management and McNeil Consumer Healthcare

tinageisel   February 21, 2015

      Organization Name: McNeil Consumer Healthcare, The subsidiary of Johnson & Johnson, Family of Companies Ranking #11 on the Top 50 World’s Most Admired Companies 2015 by Fortune, with over $72 billion in sales, Johnson & Johnson, through its family of companies, operates three business segments: Consumer, Pharmaceutical (McNeil Consumer Healthcare) and Medical Devices & Diagnostics, with more… Read more »

My Starbucks Idea: The Starbucks crowdsourcing success story

tinageisel   February 12, 2015

Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Matthew Guiste, Director of Global Social Media at Starbucks Web references: My Starbucks Idea Share. Vote. Discuss. See. The Starbucks social media strategy is built around their company web site and six additional social platforms, including Twitter, Facebook, Pinterest, G+, Youtube, and My Starbucks Idea – the… Read more »

Social Media and Customer Engagement: Tim Hortons and the Smile Cookie program

tinageisel   February 5, 2015

Organization Name: Tim Hortons Inc. Industry: Canada’s largest quick service restaurant chain; known for its coffee & doughnuts. Name of contact if available: Marc Caira, President & Chief Executive Officer Who Are They? Tim Hortons is a Canadian multinational fast casual restaurant known for its coffee and doughnuts. Aside from its coffee, tea, hot chocolate, and doughnuts, Tim Hortons menu now… Read more »

Social Media and Employee Engagement: The Starbucks Example

tinageisel   February 1, 2015

Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Howard Schultz, CEO Web references: Who Are They? Basically you’d have to be living under a rock if you have not heard of Starbucks. But sadly if you have, Starbucks Corporation, more commonly known as Starbucks Coffee, is an American coffeehouse chain based in Seattle, Washington… Read more »