Author Archives: tighed

The Future of Social Media – One Company’s Journey

tighed   November 17, 2014
bruce power

Organization Name: Bruce Power Industry: Electricity Generation Web Reference: Contact:  Dwight Irwin, Communications Specialist It’s been an epic year for social media marketing, and you’re probably wondering what the future holds for next year.  What will 2015 bring in terms of new developments and trends in social media? With the rapid proliferation of mobile devices, and the explosion of… Read more »

That was Then, This is Now – Social Media Marketing is the way forward for the Project Management Institute

tighed   November 9, 2014
pmi logo 2

Organization Name: Project Management Institute Industry: not-for-profit professional membership association Web Reference: Contact:  PMI, Bruce Branch Board of Directors     The introduction and proliferation of social media has changed the world of marketing and how organizations of every type communicate with and market to consumers. Consumers are no longer passive.  They have voices, they have needs and they… Read more »

Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit

tighed   November 2, 2014
canadian tire

    Title of Post:  Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit             Organization Name:  Canadian Tire Headquarters:    Toronto, Canada Industry:   General Retail Web Reference: Metrics and Social Media Almost every organization doing business today is using at least one form of social media.  Of these organizations, most are still planning to establish and… Read more »

eBay – Going the Extra Mile in the Value Management Chain

tighed   October 28, 2014
ebay now

Title of Post:  eBay – Going the Extra Mile in the Value Management Chain Organization Name:  eBay Industry:  E-commerce (consumer-to-consumer & business-to-consumer sales services via Internet) Web Reference: In order to stay competitive and remain on the cutting edge of a complex business world, more companies are incorporating social media technologies into their supply chain management strategies. In our… Read more »

Getting to ‘Ah hah!’ – Clone Phone innovation proves the power of consumer communities

tighed   October 19, 2014

Title of Post:   Getting to ‘Ah hah!’ – Clone Phone innovation proves the power of consumer communities Organization Name:   EE (Everything Everywhere) Industry: Digital Communications Web Reference: What is co-creation? Any business or organization that wants to continue to grow in today’s consumer-centric world has to consider new ways of engaging with consumers. Social media platforms have been leveraged and… Read more »

‘Mind’ Marketing not ‘Mass’ Marketing – Using Social Media to Connect with Customers

tighed   October 14, 2014

Organization Name:   Mabel’s Labels Industry:   Online retail Name of Contact:   Julie Cole, VP and co-founder via interview with Robert Gold & Andrew Brown for  Audio interview available on iTunes: (Interview with Julie Cole). Web Reference: The Case: Not too long ago, the strategy for effective social media marketing simply involved coming up with creative ideas to leverage a variety of social media platforms… Read more »

Social Media Goes Inside the Firewall

tighed   October 6, 2014

Organization:  TD Bank Industry:  Retail Banking (Canada) Web References: What happens when the behaviours and technologies of the social web start to permeate the insides of our organizations? In today’s culture there is no longer a clear line between using the social web for work and non-work activities.  People are using social media tools 24/7.  Have work places kept… Read more »