Organization Name: Bruce Power Industry: Electricity Generation Web Reference: www.brucepower.com Contact: Dwight Irwin, Communications Specialist It’s been an epic year for social media marketing, and you’re probably wondering what the future holds for next year. What will 2015 bring in terms of new developments and trends in social media? With the rapid proliferation of mobile devices, and the explosion of… Read more »
Organization Name: Project Management Institute Industry: not-for-profit professional membership association Web Reference: www.pmi.org Contact: PMI, Bruce Branch Board of Directors The introduction and proliferation of social media has changed the world of marketing and how organizations of every type communicate with and market to consumers. Consumers are no longer passive. They have voices, they have needs and they… Read more »
Title of Post: Canadian Tire – Measuring the ROI of Online Customer Service and the Christmas Spirit Organization Name: Canadian Tire Headquarters: Toronto, Canada Industry: General Retail Web Reference: www.canadiantire.ca Metrics and Social Media Almost every organization doing business today is using at least one form of social media. Of these organizations, most are still planning to establish and… Read more »
Title of Post: eBay – Going the Extra Mile in the Value Management Chain Organization Name: eBay Industry: E-commerce (consumer-to-consumer & business-to-consumer sales services via Internet) Web Reference: www.ebay.ca In order to stay competitive and remain on the cutting edge of a complex business world, more companies are incorporating social media technologies into their supply chain management strategies. In our… Read more »
Title of Post: Getting to ‘Ah hah!’ – Clone Phone innovation proves the power of consumer communities Organization Name: EE (Everything Everywhere) Industry: Digital Communications Web Reference: www.ee.co.uk What is co-creation? Any business or organization that wants to continue to grow in today’s consumer-centric world has to consider new ways of engaging with consumers. Social media platforms have been leveraged and… Read more »
Organization Name: Mabel’s Labels Industry: Online retail Name of Contact: Julie Cole, VP and co-founder via interview with Robert Gold & Andrew Brown for PROFITguide.com. Audio interview available on iTunes: (Interview with Julie Cole). Web Reference: www.mableslables.com The Case: www.mableslables.com Not too long ago, the strategy for effective social media marketing simply involved coming up with creative ideas to leverage a variety of social media platforms… Read more »
Organization: TD Bank Industry: Retail Banking (Canada) Web References: http://www.itworldcanada.com/article/td-goes-social-inside-the-firewall/45770 What happens when the behaviours and technologies of the social web start to permeate the insides of our organizations? In today’s culture there is no longer a clear line between using the social web for work and non-work activities. People are using social media tools 24/7. Have work places kept… Read more »
