Title: Warp Speed – the Future of Social Media Organization: Multiple – General Industry: Medical, Automobile, Mobile, Optical Author: Terry-Lynn Conway Star Trek and the Jetsons, futuristic shows ahead of their time. Technology we used to dream and laugh about, may not be so far in the future as we think. In the Jetsons, flying vehicles that drove themselves and tuned into… Read more »
Title: Social Media Marketing – Around the World by Word of Mouth Organization: Multiple – General Industry: Multiple – General Author: Terry-Lynn Conway To coin a phrase by Erik Qualman “Word of Mouth / World of Mouth” is an under-statement of Social Media today. Someone tells two friends, they tell two friends and so on and in… Read more »
Organization: Kraft Food’s Group Inc. Industry: Food Corporations use an assortment of programs to measure and analyze what is happening in the world of social media. In some cases the information that is obtained from these programs have profound changes in the corporations methods of doing business, marketing products and producing products. Information giving to corporations such as type of… Read more »
Organization: Future of Supply Chain, Icebreaker Industry: Manufacturing, Clothing The future of Supply Chain Innovation will rely on changes in the mindset of Corporations to collaborate regarding innovation, in production in how each of their suppliers, process of manufacturing, retailing or delivery is sustainable or environmentally responsible. Today’s consumer wants to know that the product they are buying has been manufactured responsibly;… Read more »
Organization: Pepsico Inc.; and Frito-Lay North America, Inc. Forbes Lists #40 World’s Most Valuable Brands Industry: Food, Snack, Grocery Web References: www.fritolay.com; www.doritos.com; en.wikipedia.org Product Development: New Trends Frito-Lay America, Inc. is a the forefront of Product Development and Crowdsourcing today. Using every social media tool at hand they are continually engaging the consumer for their opinions and interactions…. Read more »
Organization: The Clorox Company Industry: Cleaning Products; Corporation Web References: en.wikipedia.org; www.thecloroxcompany.com; www.cbc.ca Corporate Transparency: Customer Engagement through transparency is very important in today’s world. Corporations need to be transparent with stakeholders, investors, service providers governments, regulators and customers in all aspects of the business. The need for being transparency with products has never been more important than it is today. The… Read more »
Social Media is a vast, quickly growing, constantly changing and emerging with new ideas and tools, allowing for exciting new ways for communication, with employees, clients and marketing brands. One way is for corporations to engage employees to capture a broader market and for broader interaction between locations and departments. Allowing for employee participation in corporate objective and marketing. The… Read more »
