Author Archives: Terry

Warp Speed – the Future of Social Media

Terry   November 17, 2014

Title:  Warp Speed – the Future of Social Media Organization: Multiple – General Industry: Medical, Automobile, Mobile, Optical Author:  Terry-Lynn Conway   Star Trek and the Jetsons, futuristic shows ahead of their time. Technology we used to dream and laugh about, may not be so far in the future as we think. In the Jetsons, flying vehicles that drove themselves and tuned into… Read more »

Social Media Marketing – Around the World by Word of Mouth

Terry   November 11, 2014
Social Media

Title:  Social Media Marketing – Around the World by Word of Mouth Organization: Multiple – General Industry: Multiple – General Author:  Terry-Lynn Conway       To coin a phrase by Erik Qualman “Word of Mouth / World of Mouth” is an under-statement of Social Media today. Someone tells two friends, they tell two friends and so on and in… Read more »

Social Media Metrics – Kraft Food’s Group Inc.

Terry   November 3, 2014
Kraft_foods_logo2012

  Organization: Kraft Food’s Group Inc. Industry: Food Corporations use an assortment of programs to measure and analyze what is happening in the world of social media.  In some cases the information that is obtained from these programs have profound changes in the corporations methods of doing business, marketing products and producing products. Information giving to corporations such as type of… Read more »

Future of Supply Chain

Terry   October 29, 2014

Organization:  Future of  Supply Chain, Icebreaker Industry: Manufacturing, Clothing The future of Supply Chain Innovation will rely on changes in the mindset of Corporations to collaborate regarding innovation, in production in how each of their suppliers, process of manufacturing, retailing or delivery is sustainable or environmentally responsible.   Today’s consumer wants to know that the product they are buying has been manufactured responsibly;… Read more »

Doritos – From Global to Universal

Terry   October 16, 2014

Organization: Pepsico Inc.;   and  Frito-Lay North America, Inc.   Forbes Lists #40 World’s Most Valuable Brands Industry:  Food, Snack, Grocery Web References:  www.fritolay.com; www.doritos.com; en.wikipedia.org Product Development: New Trends     Frito-Lay America, Inc. is a the forefront of Product Development and Crowdsourcing today.  Using every social media tool at hand they are continually engaging the consumer for their opinions and interactions…. Read more »

Transparency and Customer Engagement

Terry   October 14, 2014

Organization: The Clorox Company Industry: Cleaning Products; Corporation Web References:  en.wikipedia.org; www.thecloroxcompany.com; www.cbc.ca Corporate Transparency: Customer Engagement through transparency is very important in today’s world. Corporations need to be transparent with  stakeholders, investors, service providers governments, regulators and customers in all aspects of the business.  The need for  being transparency with products has never been more important than it is today. The… Read more »

Employee Social Media and The Corporation

Terry   October 6, 2014

Social Media is a vast, quickly growing, constantly changing and emerging with new ideas and tools, allowing for exciting new ways for communication, with employees, clients and marketing brands. One way is for corporations to engage employees to capture a broader market and for broader interaction between locations and departments.  Allowing for employee participation in corporate objective and marketing. The… Read more »