Author Archives: Terrah

About Terrah

Product development and marketing professional with a passion for design, social media and technology. In my current role, I'm "responsible for the growth and maintenance of health insurance market expertise, with a view to innovation and thought leadership". In a nutshell, it's my job to understand and identify industry and consumer trends, opportunities and threats and use those insights to turn business objectives and strategy into actionable key messages and product positioning.

WTF Social Media?

Terrah   July 10, 2013

Relax; it’s not the WTF you’re thinking of.  The question is: what’s the future (WTF) of social media? Opinions on this topic vary… a lot.  Many make predictions about the next great platform, while others speculate about the future demise of today’s top platforms, such as Facebook and Twitter.  Over time, we’ll see platforms come and go and they’ll continue to… Read more »

Survey Says? Retargeting with Facebook Exchange Works… Really Really Well!

Terrah   July 3, 2013

Unlike traditional media, online advertising offers marketers the ability to fine-tune their direct marketing strategy by using cookies, which are unique identifiers to specific computers.  Marketers often use these cookies to track whether a user left a page without buying anything, so they can later retarget the user with specific ads related to the site the user visited.  Retargeting is… Read more »

Old Spice Finds New Results with Social Media

Terrah   June 27, 2013

Social media helps businesses communicate and engage with consumers like never before.  But is it impacting their bottom line? There are a number of different ways for companies to measure the impact of their social media efforts, which can make it difficult for companies to know if they’re using the right metrics.  Radian6 reminds companies that, “[For] measurement to be… Read more »

Heineken’s Ideas Brewery Taps into Customer Innovations

Terrah   June 11, 2013

Today’s consumers do just that – we consume.  We have more choice than ever before, both locally and abroad, and we want to get our hands on the latest and greatest products. It’s this “out with the old, in with the new” mentality that seems to have shortened the life cycle for many products, forcing businesses to become more effective… Read more »

Tim Hortons Asks Customers to Chill

Terrah   June 4, 2013

  Companies can manage their brand messages and steer online conversations in the right direction, but the reality is that social media puts customers in the driver’s seat.  Sites such as Facebook, Twitter, YouTube, etc. empower today’s customers to share their product experiences with friends, families and countless others online – whether it’s good or bad, and whether you like… Read more »