Relax; it’s not the WTF you’re thinking of. The question is: what’s the future (WTF) of social media? Opinions on this topic vary… a lot. Many make predictions about the next great platform, while others speculate about the future demise of today’s top platforms, such as Facebook and Twitter. Over time, we’ll see platforms come and go and they’ll continue to… Read more »
Unlike traditional media, online advertising offers marketers the ability to fine-tune their direct marketing strategy by using cookies, which are unique identifiers to specific computers. Marketers often use these cookies to track whether a user left a page without buying anything, so they can later retarget the user with specific ads related to the site the user visited. Retargeting is… Read more »
Social media helps businesses communicate and engage with consumers like never before. But is it impacting their bottom line? There are a number of different ways for companies to measure the impact of their social media efforts, which can make it difficult for companies to know if they’re using the right metrics. Radian6 reminds companies that, “[For] measurement to be… Read more »
In a previous blog I wrote about how email is the place where knowledge goes to die. Others are taking this one step further, arguing that email itself will die within a decade. Progressive businesses like Atos SA seem to agree as they’ve been working toward scrapping internal emails at work entirely. They’ve found that only 15% of internal emails… Read more »
Today’s consumers do just that – we consume. We have more choice than ever before, both locally and abroad, and we want to get our hands on the latest and greatest products. It’s this “out with the old, in with the new” mentality that seems to have shortened the life cycle for many products, forcing businesses to become more effective… Read more »
Companies can manage their brand messages and steer online conversations in the right direction, but the reality is that social media puts customers in the driver’s seat. Sites such as Facebook, Twitter, YouTube, etc. empower today’s customers to share their product experiences with friends, families and countless others online – whether it’s good or bad, and whether you like… Read more »
It’s no secret that social media is changing the way we communicate at work. In fact, the term “social employee” has been used to describe today’s hyper-connected employees. It’s no longer just about staying connected with friends and family in their personal lives; it’s about networking and collaborating with employees across the globe to be more efficient, productive and engaged… Read more »