Organization Name: Greatist Industry: Health and Wellness Web References: Greatist, Ethos3, theblueballroom, PharmFreshMedia Facebook, Twitter, LinkedIn. These three social media platforms have long been referred to as the “big three” in social media. However, over the last few years, we’ve seen a clear shift in social media strategies to a focus on visual content that is quickly understood and absorbed by the audience. . This change… Read more »
Organization Name: Nerd Fitness Industry: Fitness/Health and Wellness Web References: Nerd Fitness, Content Marketing Institute, Fizzle, Hack the System Content is King but Quality is the Throne Fire and gasoline – a great metaphor for the relationship between digital content and social media. Over the past few years, an increasing number of organizations have incorporated content marketing tactics into their overall marketing strategies…. Read more »
Organization Name: AMD Industry: Technology Web References: VWO, AMD, Facebook Insights, Google Analytics, KISSMetrics, Kentico, Jay Baer Facebook Insights offers 60 predefined data points for measuring activity on your page, Google Analytics has over 200 data points. And that is just the beginning. Every social media platform has dozens, if not hundreds of different reporting metrics to help you measure and analyze… Read more »
Organization Name: FreshAirFarmer, Chobani, Industry: Agriculture/Food Manufacturing Web References: Content Marketing Institute, David Weaver – Inventory Supply Chain Blog, FreshAir Farmer, AgStar Financial Services, Chobani The benefits of social media for business-to-consumer organizations are well documented. It’s easy to find hundreds of examples of well executed campaigns where business use social platforms to engage consumers, promote brands and ultimately sell products…. Read more »
Organization Name: HighRise Studio Industry: Entertainment, Food, Retail Name of contact: Matt Ninaber Web references: WIRED, Fundable, HighRise Studio, Canadian Media Fund, Frio-Lay, LEGO, Crowdsourcing.org, Indiegogo, US Securities and Exchange Commission Fire your Product Managers and Stop Looking for Investors – Replace Them with Your Facebook Followers! Okay, maybe don’t fire them just yet but if you aren’t using your social… Read more »
Organization: Ikea Industry: Retail Web References: PSFK – Professional Search for Knowledge, HVAS Worldwide, Bazaarvoice Incorporated, Social@Ogilvy, IKEA UK In Bed with Brand – How IKEA Turned a Facebook Group Into Customer Engagement Success 20 years ago, sales and marketing success hinged on finding potentials clients through individual business networks, making one-on-one connections with those prospects and convincing them that… Read more »
Organization: ModCloth and m-hance Industry: Retail and Software Development Web References: www.m-hance.com, www.modcloth.com, www.deloitte.com, www.yammer.com, www.engageforsuccess.org, www.forbes.com, www.microsoft.com Enterprise Social Networks Transform Fractured Teams Into Connected and Engaged Employees The concept of employee engagement gets talked about a lot in business circles, and with good reason. According to a research paper prepared for the UK government, Engaging for Success: Enhancing Performance… Read more »
