Author Archives: Shelby Mulligan

The Future of Social Marketing – Making Video with the Midland Film Club

Shelby Mulligan   July 19, 2014

  Organization Name:  Midland Film Club Industry:  Video Production Contact:  Nate Lacroix   Nate Lacroix is a man ahead of his time.  For over five years he has helped businesses spread their message through video.  When he first started his business, he focused on making corporate videos for his clients.  Today, his company, Midland Film Club, is perfectly positioned to help your business… Read more »

Bulbs of Fire Ignites Sales and Enhances Customer Relationships with Social Media Marketing

Shelby Mulligan   July 10, 2014

Organization Name:  Bulbs of Fire Industry:  Small Farm Garlic Producer Contact:  Bart Nagel Garlic farmer Bart Nagel only has about 3 months of the year to do the bulk of his sales. He starts this process by attending local Farmer’s Markets as a vendor where he also encourages people to add their email address to his mailing list so that… Read more »

Reach and Engage and Convert…Oh My! ShopCity Helps Your Small Business Navigate the Yellow Brick Road of Social Media Metrics

Shelby Mulligan   July 3, 2014

  Organization Name: ShopCity/ShopMidland Industry: Online Commerce Platform Name of Contact: Dave Keefe   Does your business measure the impact of its social media efforts? Do you know the ROI of your Facebook advertising? Have you compared your conversion rates on Twitter and YouTube? If you’re a small business owner, you wear many hats, and chances are “Social Media Metrics… Read more »

Riding and Crashing the Pies Through the Supply Chain – Dream Cymbals Uses Podio

Shelby Mulligan   June 25, 2014

  Organization Name: Dream Cymbals and Gongs Inc. Industry: Musical Instruments Name of Contact: Craig Snowden   I recently had the pleasure of hosting percussionist Craig Snowden at my house while he was on tour with the live theatre production of Peter Pan at the King’s Wharf Theatre in Penetanguishene.  Craig is one of a group of working musicians that… Read more »

Small Town Coffee Roaster Engages Big Time with Social Media

Shelby Mulligan   June 18, 2014

 Organization Name: Grounded Coffee Company Inc. Industry: Retail, Service Name of Contact: Nicole DiPinto, Scott Campbell Grounded Coffee Company in Midland, ON serves the freshest coffee in town.  A bold statement, maybe, but one that’s hard to dispute, mainly because of the Probat professional coffee bean roaster located on-site, in the cafe and the burlap bags filled with fair-trade, organic… Read more »

GoPro’s Phenomenally Successful Social Strategy of Engagement and Transparency

Shelby Mulligan   June 12, 2014

Organization name:  GoPro Industry:  Compact Cameras Name of Contact: Nick Woodman, CEO – Brad Schmidt, Creative Director Build a really fun online community and they will come:  visit any one of GoPro’s social media channels and you’ll see lots of people doing the things they love and having loads of fun doing it.  User generated content of dominates.   GoPro’s customers… Read more »

VMWare and Socialcast – Social Meets Business for the Greater Good

Shelby Mulligan   June 3, 2014

Organization name:  VMWare Industry:  Software Name of Contact: Patrick P. Gelsinger, CEO VMWare, a software company headquartered in Palo Alto, CA with a Canadian office located in Burlington, ON provides cloud and virtualization software and services. Socialcast is the name of the Enterprise Social Network (ESN) software that VMWare acquired and rolled out in 2011. For those who aren’t familiar,… Read more »