Author Archives: SCapling

Brewster Travel – Socializing Their Future

SCapling   November 19, 2015
skywalk

Organization – Brewster Travel Canada  Industry – Travel and Tourism Contact – Mark Hendrikse, Director of Marketing for Brewster Travel Canada Web Sources  – Brewster Travel, Facebook, Instagram Brewster Travel Canada has been providing amazing natural experiences to guests of the Canadian Rocky mountains since 1892. Starting with two young Brewster brothers providing guided excursions in the Rocky Mountain national parks and now a leading travel and… Read more »

Baanto – Touching on Social Media and Marketing

SCapling   November 11, 2015
Baanto check out our features -

Organization – Baanto International Ltd. Industry – Computer Hardware Contact – Avanindra Utukuri – Executive Chairman/CTO  Web resources  – Baanto,  YouTube, Facebook, LinkedIn Baanto International Ltd. is a leading developer of innovative, high performance, and scalable touch solutions with eight (8) patents filed and twelve (12) in process. Baanto ShadowSense for touchscreen applications solves many of the technical issues that plague other touch technologies. ShadowSense touch… Read more »

Christie Analyzes Social Media and Measures Success

SCapling   November 3, 2015
Christie image

Organization – Christie Digital Systems Inc. Industry – Professional Audio & Video Solutions Contact – Julie Vaishnav – Manager, Digital Marketing Web resources  – Christie , Buffer Social , YouTube, Facebook, SoundCloud About Christie Christie is a global manufacturer of display technology solutions offering diverse visual, audio and collaboration solutions for business, entertainment and industry and employs over 1500 people worldwide. Christie has manufactured and installed… Read more »

Whirlpool Chooses Penske to Manage Supply Chain

SCapling   October 27, 2015

Organization – Whirlpool Industry – Home appliances Contact – Brian Hancock, VP Supply Chain Whirlpool Corp. web references – Google, YouTube, Penske, Wikipedia  Whirlpool Corporation is the world’s leading manufacturer (American) and marketer of home appliances, with annual sales of over $20 billion, employing more than 100,000 people. Whirlpool brands include Whirlpool, Maytag, KitchenAid, Jenn-Air, Inglis, Amana, Brastemp, and other major brands. Today, social media… Read more »

Dell is Listening and driving product development as a result

SCapling   October 20, 2015
dell-logo

Organization Name: Dell Inc. Industry – Computing Technology Contacts: Richard Binhammer, Shree Dandekar – Senior Director of Business, Intelligence and Analytics at Dell Software, Bill Johnston, Dell’s Director of Global Online Communities, Barton George – Director of Dell Computer Division Web references – Dell, Social Media Explorer, USA today, Hub Spot, Briefings Direct, Youtube, Readwrite About Dell Dell is a privately owned multinational computer… Read more »

GoPro goes Social

SCapling   October 14, 2015
GoPro skydiving guiness record image 3

Organization name: GoPro Industry: Consumer photography & videography Contact name: Nick Woodman – CEO/Founder,  Adam Dornbusch – Senior Director of Content Distribution, Andrew Shipp – Social Media Manager Web references: Wikipedia, INQUISITR , NY Daily News, YouTube, Fast Company , Simply Measured , Small Business Trends About GoPro An American manufacturer of action cameras used in extreme action videography, this San Francisco based company was founded in 2002 by Nick Woodman (formerly Woodman… Read more »

Southwest’s successful engagement with their employees

SCapling   October 5, 2015
Southwest hands on heart image

Before I jump into a multitude of reasons why Southwest is seemingly a great company to work for and how they engage their 46,000+ employees, I want to share some alarming facts regarding employers that don’t promote employee engagement. It is startling to learn that unhappy employees cost employers hundreds of billions of dollars annually in lost productivity. Employee engagement (or disengagement) directly affects numerous performance… Read more »