Author Archives: RBarrett

The Curated Web: Social Media and the Future

RBarrett   November 20, 2014
Future word cloud

Business name: various Industry: various Two trends will cycle high in our culture: cocooning, our desire to shelter ourselves from the harsh realities of our world, and fantasy adventure, our hunger for the new and unconventional. – Faith Popcorn, futurist/trend predictor Becoming a soothsayer is not easy. You have to be aware of a multitude of things and you have… Read more »

Taylor Swift’s Social Media Marketing parties like it’s 1989

RBarrett   November 11, 2014
Taylor Swift

Organization Name: Taylor Swift, Recording Artist Industry: Entertainment Web references: Taylor Swift Official Website Forming a bond with fans in the future will come in the form of constantly providing them with the element of surprise. – Taylor Swift, Recording Artist Who is she? Taylor Swift has become one of the leading music artists in the world. She has been… Read more »

Facebook leads the way in Social Media Metric Utilization

RBarrett   November 6, 2014
Facebook like icon

Organization Name: Facebook Inc. Industry: Social Networking Web references: https://www.facebook.com/ The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks. – Mark Zuckerberg, Chairman and CEO Who are they? Facebook is arguably the best known and most successful social media networking platform ever…. Read more »

Alibaba is the new king of online supply chain management

RBarrett   October 30, 2014
Alibaba icons

Organization Name: Alibaba Group Industry: E-commerce Web references: http://www.alibaba.com If you want to grow, find a good opportunity. Today, if you want to be a great company, think about what social problem you could solve. – Jack Ma, founder of Alibaba Who are they? Alibaba is one of the world’s biggest e-commerce B2B marketplaces with annual gross profits of $1000… Read more »

Oculus Rift: Is Virtual Reality finally here?

RBarrett   October 23, 2014
Oculus Rift headset

Organization Name: Oculus Rift Industry: Virtual Reality, Gaming Web references: http://www.oculus.com Who are they? Oculus Rift is an emerging technology company that has created what they have called the next generation in virtual reality. The Oculus VR Headset promises high resolution, low video lag tracking over a wide field of view. Oculus Rift is a crowdfunding success story, having raised… Read more »

Indiegogo’s DIY social strategy is getting it done.

RBarrett   October 16, 2014

Organization Name: Indiegogo Industry: Crowdfunding website Web references: http://www.indiegogo.com Who are they? One of the best creations of the internet has been the crowdfunding phenomenon. If you’re not familiar with the concept basically a person or entity publicly solicits funds for their product or venture. People decide to contribute money based on the pitch that they are given. And if… Read more »

MOHLTC takes the pulse of their employees via social media

RBarrett   October 9, 2014

Organization Name: Ministry of Health, Long-Term Care Industry: Government Ministry Web references: http://health.gov.on.ca/en/ Who are they? With an annual budget of around $50 billion Ontario’s Ministry of Health, Long-Term Care (MOHLTC) is one of the largest public entities in the country. With a focus on improving the well being of all Ontarians the ministry employs thousands of professionals who use… Read more »