Author Archives: Rahim

Fiat Mio- The World’s First Ever Crowdsourced Car

Rahim   July 8, 2011

While much of the activity surrounding social media for business performance has focused on marketing and advertising products already in the marketplace, Fiat has pushed the envelope by incorporating it into their product development strategies. The Fiat Mio, launched at the 26th International Automobile Trade Show in October 2010, is the result of extensive collaboration between designers and thousands of… Read more »