Fiat Mio- The World’s First Ever Crowdsourced Car

Rahim July 8, 2011

While much of the activity surrounding social media for business performance has focused on marketing and advertising products already in the marketplace, Fiat has pushed the envelope by incorporating it into their product development strategies. The Fiat Mio, launched at the 26th International Automobile Trade Show in October 2010, is the result of extensive collaboration between designers and thousands of… Read more »

Engaging customers in the Social Media Age

Rahim June 28, 2011

For many organizations, listening and engaging customers has always played an integral role in their marketing strategy. With the proliferation of Social Media over the past few years, engaging customers has gone beyond providing an individual and one directional mechanism for organizations to understand their customers.