Author Archives: psegura

Meerkat: And We’re Live!

psegura   July 16, 2015

Organisation Name:               Meerkat   Industry:                                      Entertainment   Name of Contacts:                    Ben Rubin C.E.O.   Web References:                       Meerkat, Twitter, Wikipedia, Facebook   Description of how social media is used for business performance  Click. Wearing a blue athletic jacket and black… Read more »

Sparkplug Coffee: Selling the Perfect Cup

psegura   July 8, 2015

Organisation Name:  Sparkplug Coffee   Web References:  sparkplugcoffee.com   Industry:  Food and Beverages   Name of Contacts:  Kara Isert, Founder   Web References: Facebook, Twitter, Wikipedia Clang clang clang.  Clang clang clang.  It’s Saturday morning.  My boyfriend is standing in our kitchen tousled and in pajamas, engaged in his weekend ritual.  The components of his prized Italian espresso maker are… Read more »

BrightLane: The Measure of a Community

psegura   July 3, 2015

  Organisation Name:  BrightLane Web References:  brightlane.ca Industry:  Office Space Rental Agency Names of Contacts:  George Horhota, President & C.E.O. and Tawny Dhaliwal, Community Manager Web References: Twitter, Facebook,LinkedIn, Instagram, Pinterest Description of how social media is used for business performance When I arrive at BrightLane, Community Manager Tawny Dhaliwal is rushing around, making last minute preparations and ushering people… Read more »

La Tienda: Ham and the Supply Chain

psegura   June 24, 2015

Organisation Name:  La Tienda Web References:  latienda.com Industry:  Retail Name of Contact:  Jonathan Harris, President and Creative Director Web References:  latienda.com, Twitter, Facebook, YouTube, Flickr, Pinterest, Wikipedia   Description of how social media is used for business performance  Ibérico ham from Spain is one of the most expensive hams in the world.  The ham, made from celebrated pigs lovingly cared… Read more »

Customer Support: The Secret Weapon of Beta Testing

psegura   June 17, 2015

      Organisation Name:  AVID Technology Web References:  avid.com Industry:  Audio/Video Name of Contacts:  Louis Hernandez Jr., C.E.O.  and Keith Gerrard, Senior CP Video Beta Coordinator Web References:  avid.com, Twitter, Facebook, YouTube, LinkedIn, AVID Communities, YouTube Description of how social media is used for business performance Television editor Mike Stewart was frustrated.  He was editing the episode of a television series and had run into a… Read more »

Social Media Makes Cosmetics Queen

psegura   June 10, 2015

  Organisation Name:  It Cosmetics Web References:  itcosmetics.com Industry:  Health and Beauty Name of Contact:  Jamie Kern Lima, Co-founder Web References: itcosmetics.com, qvc.com, tsc.ca, facebook.com, instagram.com, youtube.com, twitter.com Description of how social media is used for business performance Even though she is only in her 30s, Jamie Kern Lima is a rich woman.   But it wasn’t always so.  In 2008,… Read more »

Intranets and Dinosaur Tales

psegura   June 3, 2015

   Organisation Name:  Volaris Group Web References:  volarisgroup.com Industry:  Computer Software Name of Contact:  Mark Miller, CEO and Sherry McMenemy, Director, Global Intranet Web References: Volaris Group   I’m going to write about this even though it makes me sound like a dinosaur.  My first job in television was about twenty-five years ago on a show called “Live It Up”… Read more »