Author Archives: Paul Reifenstein

LinkedIn and Facebook Were Just the Beginning

Paul Reifenstein   November 21, 2013

The future is not often predicted correctly.  Often times we try to predict the future based on aspects of life we currently experience and most of the time we are not forward thinking enough to really tap into what could be.  The video phone idea from the 80’s and early 90’s was literally a phone with a video screen on it…. Read more »

University Recruitment: The Social Media Avenue

Paul Reifenstein   November 20, 2013

Marketing and universities go hand in hand.  As much as students feel that post secondary education is part of their natural life path, there are so many options for them to choose from when that time in their life comes, that marketing the university or college experience has become quite a competition.  It makes sense though with university and college… Read more »

Social Media Equity: Sports

Paul Reifenstein   November 13, 2013

Fans of sports teams have never been limited to a city’s limits and with different television scheduling,  fans have long been able to follow their teams much easier than when you could only watch if it was in your area.  With social media, fans are closer to the action and experience of a sporting event without being there than they… Read more »

Supply Chain Management – Then and Now

Paul Reifenstein   November 4, 2013

Supply chain management has been a concept that has been used with regard to product management for quite some time.  It was first coined back in 1982, but really gained traction in the mid-1990s.  Now with social media being a mainstay in today’s society and changing the way consumers and companies interact, supply chain management has been significantly impacted and… Read more »

Design My Car On Facebook? I “Like” That!

Paul Reifenstein   October 23, 2013

Most people get a kick out of “liking” a friends’ updated Facebook status or a picture from their weekend adventures.  The moment someone announces a major life update, “friends” emerge from the wood work and click the like button.  We have also entered a world where people can “like” almost anything, including various companies and receive updates as new products… Read more »