Author Archives: obmolap

Going Mobile – The Good, The Bad & The Ugly

obmolap   March 28, 2013

Not so many years ago my daily work routine consisted of turning on my computer, doing some project work, checking email, making calls, getting out into the world and networking the old fashioned way. Face to face. Fast forward to present day and my work day starts the minute I wake up.  A quick glance at the calendar and email… Read more »

A Campaign Made to Measure

obmolap   March 12, 2013

Likes, tweets, followers, fans or friends; no matter the forum, cultivating and engaging your social media audience can be a daunting task.  Starting a conversation with customers and generating valuable content is no small feat, as simple as it sounds. There must be an easier way, right?? TOMS Shoes and AOL certainly made it look easy.  To kick off their… Read more »

Build it and they will come. Better yet, listen and they tell you how to build it.

obmolap   February 25, 2013

Move over traditional marketing, there’s a not so new kid in town. Once upon a time we were influenced to buy the products with the best TV and print ads, or those endorsed by the most popular celebrities. Those tactics are now just a few components, if at all a part of a larger marketing strategy. Today, if Suzie and… Read more »

Turning “Likes” into “Take me home.”

obmolap   February 13, 2013

Like any good relationship, it’s about getting to know each other. Look at your best friend and you can name all the reasons they still hold a special place in your life. Commonalities drew you together and keep you connected.  Keeping it fresh is never difficult, new experiences with a trusted pal are always welcome. They are the foundation for… Read more »