Nextt is a social media start up that is developing a private social network for friends so they can connect online to do more together offline. The application simplifies the social planning process by giving people tools to connect with friends around real-world events, experiences or outings. Currently, the most used planning tools are social networks, email chains or group messaging, and none… Read more »
Oreo is a well known cookie brand which instills in its customers, a need to twist it apart or dunk it in milk. But Oreo, the brand is also a social media dynamo. 32M+ on Facebook 82K+ on Twitter 87K+ on Instagram 14M+ on YouTube Over the past several months, Marketers at Oreo have been generating a lot of buzz about their cookies by using… Read more »
KEEN Footwear is an outdoor shoe manufacturer based in Portland, Oregon. Early in 2011, KEEN recognized it needed a better way to measure, analyze, understand and improve its presence in social media. It was struggling to understand the metrics that really mattered and how to analyze these metrics to provide meaningful insight. KEEN Footwear hired SwellPath, a digital marketing agency to… Read more »
Supply chain management is serious business and maybe that’s why companies are so reluctant to share how exactly they are making changes through the addition of social media. Today’s Retail supply chains need to be flexible and agile to compete and be able to collaborate remotely and maintain communications. At Indigo Books, Canada’s largest book and specialty retailer, the company had… Read more »
Your business’ social media community can be an invaluable asset when working through product or service development. At Squishable.com, a stuffed animal maker in NYC, they’ve used Facebook as a research and consultation tool to help inform product development. When Squishable began using Facebook in product development, they were a six-person company. As a small company with limited… Read more »
Customer engagement via social media platforms is typically measured by likes, comments and shares. As a result many companies have focused their social media efforts solely on attracting as many new fans as possible with the hope of converting fans into sales. Starbucks however is different. Starbucks has focused it’s social media efforts on building relationships with its customers. “We want to… Read more »
A recent study by Evolv, a startup data analytics company, revealed employees who actively used 1-4 social networking sites on a weekly basis stayed longer in their jobs than those who didn’t use sites at all. The study also showed Customer Care Departments and Call Centre employees engaging in 1-4 social networking sites were found to have better sales numbers &… Read more »
