Author Archives: nnn

Nextt Makes It Easy To Connect With Those Who Matter Most

nnn   July 10, 2013

Nextt is a social media start up that is developing a private social network for friends so they can connect online to do more together offline. The application simplifies the social planning process by giving people tools to connect with friends around real-world events, experiences or outings. Currently, the most used planning tools are social networks, email chains or group messaging, and none… Read more »

Oreo Is A Creative Cookie

nnn   July 4, 2013

Oreo is a well known cookie brand which instills in its customers, a need to twist it apart or dunk it in milk. But Oreo,  the brand is also a social media dynamo. 32M+ on Facebook 82K+ on Twitter 87K+ on Instagram 14M+ on YouTube Over the past several months, Marketers at Oreo have been generating a lot of buzz about their cookies by using… Read more »

KEEN for Measurement

nnn   June 26, 2013

KEEN Footwear is an outdoor shoe manufacturer based in Portland, Oregon. Early in 2011, KEEN recognized it needed a better way to measure, analyze, understand and improve its presence in social media. It was struggling to understand the metrics that really mattered and how to analyze these metrics to provide meaningful insight. KEEN Footwear hired SwellPath, a digital marketing agency to… Read more »

Squishable Puts Customers At The Centre Of Product Development

nnn   June 13, 2013

Your business’ social media community can be an invaluable asset when working through product or service development. At, a stuffed animal maker in NYC, they’ve used Facebook as a research and consultation tool to help inform product development.     When Squishable began using Facebook in product development, they were a six-person company. As a small company with limited… Read more »

Brewing Up Customer Engagement Has Its Perks At Starbucks

nnn   June 3, 2013

Customer engagement via social media platforms is typically measured by likes, comments and shares.  As a result many companies have focused their social media efforts solely on attracting as many new fans as possible with the hope of converting fans into sales. Starbucks however is different.  Starbucks  has focused it’s social media efforts on building relationships with its customers. “We want to… Read more »

Does Social Media Usage improve employee productivity & tenure

nnn   May 30, 2013

A recent study by Evolv, a startup data analytics company, revealed employees who actively used 1-4 social networking sites on a weekly basis stayed longer in their jobs than those who didn’t use sites at all. The study also showed Customer Care Departments and Call Centre employees engaging in 1-4 social networking sites were found to have better sales numbers &… Read more »