“Social media marketing (SMM) refers to the process of gaining website traffic or attention through social media sites. SMM programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.” Everyone knows that SMM is the modern way to capture the attention of a large audience, but is it effective? Does it actually increase exposure?… Read more »
“Social media metrics refers to the kinds of measurements that can take place on the social Web. Beyond traditional metrics like traffic and return visits to your website, social media metrics take into account this simple fact: Most people are talking about your brands in all sorts of venues — social networks, blogs, forums, YouTube — well beyond your organization’s… Read more »
The supply chain is, by definition, a set of companies or individuals that work together to create and deliver a product along its many processes from the supplier to the customer. Social media increases the potential for collaboration vastly through a plethora of network tools.” -Steve Nicholls Traditionally, social media has been used for business-to-consumer (B2C) interaction and engagement, which… Read more »
“Social Product Innovation is the practice of leveraging Social Computing principles and technologies to support the product development process, innovation and business goals, programs and resources.” Social media provides companies with the ability to share product information with a very large audience, but it also provides an opportunity to communicate with an audience to understand market demands and needs before… Read more »
“Over a billion users have a Facebook account, and hundreds of millions of people use Twitter. We’re becoming a digital society. That’s where the consumer is communicating, not only with each other, but with businesses.” Most businesses today recognize social media trends and are making an effort to participate in a manner that promotes customer engagement. To establish a social media… Read more »
For nearly a decade, organizations around the globe have been using social media to connect and interact with external audiences and potential consumers. More recently, importance has been placed on encouraging internal employee engagement through the use of social media, and understanding the benefits associated with having an engaged workforce. “As more and more companies are realizing the value of… Read more »
