Author Archives: mwindover

Social Media Survivalism

mwindover   July 17, 2015

Organization name: Nine Inch Nails Web references: Facebook, Instagram, Nine Inch Nails, NINRemixes, NIN Wiki, Pitchfork, Soundcloud, SPIN, Tumblr, Twitter Industry: music Name of contact, if available: Trent Reznor Description of how social media is used for business performance Nine Inch Nails frontman Trent Reznor has been ahead of the social media curve for a long time. He has offered… Read more »

Shimmy, Like, Follow, Pin!

mwindover   July 8, 2015

Organization name: BellyUp Belly Dance Studios Web references: BellyUp BellyDance Studios, Facebook, Instagram, LinkedIn, Pinterest, Powhhow, Quicksprout, Twitter, Soundcloud, YouTube Industry: dance studio Name of contact: Joharah Kolishenco, Founder, Owner, Instructor, Artistic Director Profile Jewel tones are a major décor feature at BellyUp Belly Dance Studios, where scarves adorn the walls and there’s a steady jingle of coin belts. It’s… Read more »

Don’t Sweat the Metrics

mwindover   July 2, 2015

Organization name: Titika Active Couture™ Web references: Ark Media Group, Best Health Magazine, Business London Magazine, Facebook, Instagram, Pinterest, Socially Fit, Titika Active Couture, Twitter, YouTube Industry: active wear Name of contact: Eileen Zhang, President Company Profile Titika Active Couture was born in Toronto in 2009, to founders and Eileen Zhang and Courtney Brooke. Their story is simple—two people who… Read more »

Lush’s Gush-worthy Sustainable Supply Chain

mwindover   June 24, 2015

Organization name: Lush Cosmetics Web references: Facebook, Fronetics, Infotrellis, Instagram, Lush, Procurious, Soundcloud, Sourcemap, Supply Chain Digital, Twitter, Vancouver Sun, YouTube Industry: cosmetics, personal care Name of contact, if available: Mark Wolverton, CEO Description of how social media is used for business performance When considering the level of speculation, blogs and availability of specialty business networks such as Procurious, it’s… Read more »

When the Shoe Fits — A Social Media Converse-ation

mwindover   June 17, 2015

Organization name: Converse (est. 1908) Web references: Boston Magazine, Converse, ConverseMusic, Converse Rubber Tracks, Facebook, Forbes Magazine, Google+, Instagram, Mashable, SoundCloud, Tumblr, Twitter, YouTube Industry: footwear, apparel Name of contact, if available: Geoff Cottrill, CMO Description of how social media is used for business performance Doing nothing may sound like a Seinfeld approach to social media strategy, but for Converse’s… Read more »

Social Media Meets Social Responsibility

mwindover   June 10, 2015

Organization name: Burton Snowboards Web references: Burton Snowboards, Facebook, Instagram, Twitter, YouTube, Snowboarder Magazine, Ignite Social Media, Anvil Media, David Dawson Brooks Industry: sports equipment and apparel Name of contact, if available: Mike Rees, CEO Chomping at the big 4-0, Burton Snowboards is a powerhouse in the boarding industry. In the company’s first years, starting in 1977, founder Jake Burton… Read more »

Come Tweet With Me

mwindover   June 2, 2015

Organization name: WestJet Industry: transportation/commercial airline Web references:, Facebook, Twitter, Instagram, LinkedIn, YouTube, Canadian Marketing Association, Ivey Business School, Western University, Silverman Research, Tactics Magazine, Canadian Business Award winning and relevant, with an ever-climbing fan base: that’s the WestJet social media program. WestJet espouses its dedication to a strong presence on Facebook and Twitter (and Instagram and LinkedIn), but it doesn’t stop there. Its YouTube channel is on the… Read more »