Author Archives: Mirza

About Mirza

#SocialMedia Strategist & Directory Specialist @ITWorld Social Media = Engaging Customers & Activating Revenue Generating Advocacy. #Tech geek & #Starbucks aficionado

Social Co-Creation – Vitamin Water’s Social Media Product Innovation Experiment

Mirza   July 5, 2011

Traditional focus groups and research panels can be an expensive and limited exercise in customer insights and engagement – using social media for a crowdsourced approach by engaging your customers and fans to help to develop your product can be not only beneficial to the brand in creating brand advocates it can also be just plain fun and exciting word-of-mouth.