Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »
Organization: Royal Roads University Industry: Post-secondary education Contact: Catherine Riggins, Director, Branding, Marketing and Recruitment catherine.riggins@royalroads.ca Web references: Royal Roads University, Future View microsite, marketingmag.ca, Facebook, Twitter, Cossette A BOLD MOVE Royal Roads University boldly abandoned its traditional print-media recruitment campaign recently and bet the near future on GoPro cameras, Google Glass and social media. The Future View campaign,… Read more »
Organization: Bridgit Industry: Software as a Service/Construction Contact: Laura Brodie, Director of Marketing and Communications, info@gobridgit.com Web references: Bridgit, HubSpot, The Next 36 A Canadian high-tech startup called Bridgit is trying to hang more smartphones on construction workers’ tool belts. Formed in 2012 Bridgit, based in Kitchener, Ont., is the brainchild of Mallorie Brodie and Lauren Hasegawa. At the time,… Read more »
Organizaton: Words Worth Books Industry: Independent book retailer Contact: David Worsley david@wordsworthbooks.com Web References: Words Worth Books, BookManager, YouTube A TALE OF TWO DEVELOPMENTS I remember the moment I thought my favourite bookstore was doomed. In the late 1990s I asked the cashier at Words Worth Books — an independent bookshop in the heart of Waterloo, Ontario — how long… Read more »
Organization: Toronto Star Industry: Daily newspaper, digital media outlet Contact: Taras Slawnych, visuals editor, tslawnych@thestar.ca Web references: Toronto Star, Toronto Star photos, Facebook, Twitter, YouTube Photo projects designed with social media in mind There’s little doubt that there’s a ‘cool factor’ to being a photojournalist. Movies such as The Bang Bang Club and Under Fire have dramatized the lives of… Read more »
Organization name: Icelandair Industry: Airline Web references: Icelandair, Facebook, Twitter, YouTube, Instagram, Pinterest, Google+, annual report, Brilliant Online Marketing How social media is used for business performance: My wife has been captivated by Icelandair’s social media offerings lately. She regularly nudges me to peek at her laptop screen to check out an online marketing campaign or a clever tweet by… Read more »
Organisation name: Rightpoint Consulting LLC Industry: Intranet design and implementation Web references: Rightpoint Consulting LLC, W.K. Kellogg Foundation, Psychometrics Canada, Maria Z. Gonzalez article How social media is used for business performance: In 2013 Rightpoint Consulting launched a new intranet service, dubbed the Vine, for the W.K. Kellogg Foundation, a Michigan-based philanthropic organization employing about 200 people. In a case… Read more »
