Organisation Name: Kovert Industry: Wearable Technology Name of contact if available: Kate Unsworth- Founder and CEO Web References: Facebook, Twitter, Pinterest, Instagram, Site Kovert and Wearable Technology: Wearable technology has become more and more popular in recent years. With the immersion of the Apple Watch and Google Glasses, it is apparent that this trend in technology is only on its way up…. Read more »
Organisation Name: Oreo Industry: Food Oreo over the past few years has dominated the social media marketing field with a variety of different campaigns. I will be highlighting a few of them to better understand the use of Social Media Marketing. As highlighted below you will see how innovative Oreo has been but also that the techniques used are… Read more »
Organisation Name: THEMUSEUM Industry: Arts Name of contact if available: David Marskell- CEO Web References: twitter.com/themuseum, www.themuseum.ca, facebook.com/themuseum, linkedin.com/themuseum Company Overview: THEMUSEUM (formerly named the Waterloo Regional Children’s Museum) opened to the public in 2003 following eight years of planning and fundraising. It was renamed THEMUSEUM in 2010. Now focused strategically on four pillars; Family Experience, Community Stage, Exhibitions, and Museum After… Read more »
Organisation Name: Motorola Solutions Industry: Technology Name of contact if available: Greg Brown- Chairman and CEO Web References: twitter.com/motosolutions, motorolasolutions.com, facebook.com/motosolutions, linkedin.com/motosolutions, youtube.com/motosolutions, instagram.com/motosolutions Company Overview: Motorola was started in 1928 by two brothers, Paul and Joseph Galvin. Their first product was a battery eliminator which was a converter that allowed battery powered radios to be charged on household electricity…. Read more »
Organisation Name: Nike, Inc. Industry: Sporting Goods Name of contact if available: Mark Parker, President & CEO Web references: Nike, twitter.com/nike, facebook.com/nike, youtube.com/nike, instagram.com/nike Company Overview: Nike was founded in 1964 by two men; Philip Knight and Bill Bowerman. They began as a distributor for a Japanese shoe maker, mainly selling running shoes out of the back of their car. The company was… Read more »
Organisation Name: Chipotle Mexican Grill Industry: Fast Food Name of contact if available: Steve Ells, Founder Web references: Chipotle.com, facebook.com/chipotle, twitter.com/chipotle, instagram.com/chipotle, pinterest.com/chipotle, youtube.com/chipotle Company Overview: Chipotle started out as a small idea from a man named Steve Ells. After completing his education at the Culinary Institute of America, Steve saw the potential in selling low priced Mexican cuisine. The first… Read more »
Organization Name: Igloo Software Industry: Computers/Technology Name of Contacts: Dan Latendre, CEO Andrew Dixon, SVP Sales & Marketing Jessica Bruce, Sales Executive Web References: facebook.com./igloo, linkedin.com/igloo, twitter.com/igloo, igloosoftware.com Company Overview: Igloo rose out of the tech hub in Kitchener Waterloo in 2008. A man by the name of Dan Latendre joined forces with a large tech genius, which most people know… Read more »
