Author Archives: MeganOutLOUD

Small Town Ontario: Are Innovation & Social Networking the Key to a Prosperous Future?

MeganOutLOUD   July 26, 2014

I look around while driving down a dirt road just outside of the small town in which I live; the windows rolled down, the warm Canadian summer air whipping my hair into a frenzy, the landscape outside appearing to be untouched by the rest of the world. This is my home, I was born here, I’ll raise my children here… Read more »

A Few Lessons in Social Media Marketing …and Grammar with Weird Al Yankovic

MeganOutLOUD   July 16, 2014

Case Study: Weird Al Yankovic and his most recent album release “Mandatory Fun” Industry: Music “Word Crimes” the second video of an expected eight to be released in as many days over a week long promotional push by the King of pop(culture) parody himself, Weird Al Yankovic made it’s debut yesterday and although #8days#8songs is not yet half over, one… Read more »

#WinFromWithin: Social Media Metrics, Gator Style

MeganOutLOUD   July 7, 2014

Pepsico’s Gatorade Proves the Value in Listening Case Study: PepsiCo’s Gatorade Industry: Sports Beverage, Sports nutrition Gatorade; the “original sports drink”, was the solution to a problem presented to a group of Florida researchers at the University of Florida in 1965 who were asked to learn the reasons the University’s football team (the Gators) were unable to maintain performance during games… Read more »

From the Cask to Your Lips; How Social Media is Stirring the Still

MeganOutLOUD   June 24, 2014

Seen above; a Youtube video released to subscribers and social media followers to promote an upcoming expedition and release of a cask that was stilled in honour of the Highland Park founder; Magnus Eunson Case Study:  The Edrington Group Industry: Wine and Spirits Raise a dram to the innovative and proudly Scottish global enterprise; the Edrington Group. Makers and custodians… Read more »

Life After Toxic Tub

MeganOutLOUD   June 13, 2014

Industry: “Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886” from Wikipedia Case Study: Very few corporate brands can boast longevity and achievement comparable to that of Johnson & Johnson’s. The company whose products can be found in medicine cabinets and bathroom vanities around the world has survived two World Wars,… Read more »

Brand Ambassadors: EllisDon’s Social Media Evolution

MeganOutLOUD   June 5, 2014

Award winning, Influential and Ahead of the Curve It’s hard to imagine that ten years ago, the term “social media” was only just stepping foot onto the main stage of popular culture and that social media giant Facebook was in it’s infancy. What’s more; Facebook “Pages” for businesses (as we know them today) were not even a “thing” yet (launching… Read more »