In May of 2013 we were introduced to the owners of Amy’s Baking Company on Gordan Ramsay’s hit show, “Kitchen Nightmares” and the world as we knew it, would never be the same… Most entrepreneurs can only dream of world wide recognition, being featured on the Forbes website in an article dedicated to them or of becoming an internet sensation… Read more »
I look around while driving down a dirt road just outside of the small town in which I live; the windows rolled down, the warm Canadian summer air whipping my hair into a frenzy, the landscape outside appearing to be untouched by the rest of the world. This is my home, I was born here, I’ll raise my children here… Read more »
Case Study: Weird Al Yankovic and his most recent album release “Mandatory Fun” Industry: Music “Word Crimes” the second video of an expected eight to be released in as many days over a week long promotional push by the King of pop(culture) parody himself, Weird Al Yankovic made it’s debut yesterday and although #8days#8songs is not yet half over, one… Read more »
Pepsico’s Gatorade Proves the Value in Listening Case Study: PepsiCo’s Gatorade Industry: Sports Beverage, Sports nutrition Gatorade; the “original sports drink”, was the solution to a problem presented to a group of Florida researchers at the University of Florida in 1965 who were asked to learn the reasons the University’s football team (the Gators) were unable to maintain performance during games… Read more »
Seen above; a Youtube video released to subscribers and social media followers to promote an upcoming expedition and release of a cask that was stilled in honour of the Highland Park founder; Magnus Eunson Case Study: The Edrington Group Industry: Wine and Spirits Raise a dram to the innovative and proudly Scottish global enterprise; the Edrington Group. Makers and custodians… Read more »
Industry: “Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886” from Wikipedia Case Study: Very few corporate brands can boast longevity and achievement comparable to that of Johnson & Johnson’s. The company whose products can be found in medicine cabinets and bathroom vanities around the world has survived two World Wars,… Read more »
Award winning, Influential and Ahead of the Curve It’s hard to imagine that ten years ago, the term “social media” was only just stepping foot onto the main stage of popular culture and that social media giant Facebook was in it’s infancy. What’s more; Facebook “Pages” for businesses (as we know them today) were not even a “thing” yet (launching… Read more »
