Companies: Indigo, Facebook & Twitter Industry: Literature & Social Media Social Media, like technology, is changing constantly. If you go on a vacation for a week, it seems that your computer, TV, phone or any other personal device becomes obsolete. Social media is not much different. New channels are emerging all the time whether they are successful like Snapchat or… Read more »
Company: Mercedes-Benz Industry: Automotive Many businesses who are just entering the world of social media believe that social media is a free form of advertising, and that a post on Facebook, Twitter or Instagram will be seen by all their followers. Unfortunately this is not the case. What many businesses are doing is simply slapping up a marketing message… Read more »
Organization Name: Bombardier Industry: Aerospace/ Defence Railways If your business is active on social media, then your business should be reporting on all your social media efforts. While reporting on “vanity metrics” on your companies channels, like follows or likes seems like the thing to do, many people tend to confuse this as an achievement versus what it really is… Read more »
Organization Name: Stonyfield Industry: Dairy Farming / Yogurt Today’s market place has become more competitive than ever. It is vital for companies to think of innovative new ways to streamline their operations, increase efficiencies, and optimize productivity in order to stay ahead of the competition. One important aspect of business that many organizations do not apply social media… Read more »
Organization Name: Cineplex Entertainment Industry: Entertainment Description: Cineplex Entertainment Inc is one of Canada’s leading entertainment companies, that operates from coast-to-coast, and is one of Canada’s most modern and fully digitized motion picture theatre circuits in the world. It’s services not only includes theatrical exhibition, but operates a number of businesses including food services, gaming, alternative programming, Cineplex Media, Cineplex… Read more »
Organization name: Starbucks Industry: Coffee Company The way an organization communicates and interacts with their customers is a very delicate process, especially in this day in age with social media. Word is now spreading quicker than ever and one little mistake can ruin a whole organizations reputation. If the risk is so great, why are companies communicating with their customers… Read more »
Organization Name: Molson Coors Industry: Leading Global Brewer In todays day and age it is becoming increasingly more difficult for companies to communicate messages to their consumers, due to all marketing ‘noise’, but they’re also struggling with communicating with their employees. Many organizations depend on email communications to their employees and assume that they are being read. This can be a… Read more »
