Author Archives: Meg Walsh

The Future of Social Media

Meg Walsh   November 17, 2015
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Companies: Indigo, Facebook & Twitter Industry: Literature & Social Media Social Media, like technology, is changing constantly. If you go on a vacation for a week, it seems that your computer, TV, phone or any other personal device becomes obsolete. Social media is not much different. New channels are emerging all the time whether they are successful like Snapchat or… Read more »

Mercedes-Benz: Luxury Cars and a Luxury Marketing Campaign

Meg Walsh   November 9, 2015

Company: Mercedes-Benz Industry: Automotive   Many businesses who are just entering the world of social media believe that social media is a free form of advertising, and that a post on Facebook, Twitter or Instagram will be seen by all their followers. Unfortunately this is not the case. What many businesses are doing is simply slapping up a marketing message… Read more »

How Should an Organization Report on Social Media?

Meg Walsh   November 2, 2015
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Organization Name: Bombardier Industry: Aerospace/ Defence Railways If your business is active on social media, then your business should be reporting on all your social media efforts. While reporting on “vanity metrics” on your companies channels, like follows or likes seems like the thing to do, many people tend to confuse this as an achievement versus what it really is… Read more »

Stonyfield Shows Ultimate Transparency in Their Supply Chain

Meg Walsh   October 26, 2015

Organization Name: Stonyfield Industry: Dairy Farming / Yogurt     Today’s market place has become more competitive than ever. It is vital for companies to think of innovative new ways to streamline their operations, increase efficiencies, and optimize productivity in order to stay ahead of the competition. One important aspect of business that many organizations do not apply social media… Read more »

How Starbucks Engages with its Customers

Meg Walsh   October 13, 2015

Organization name: Starbucks Industry: Coffee Company The way an organization communicates and interacts with their customers is a very delicate process, especially in this day in age with social media. Word is now spreading quicker than ever and one little mistake can ruin a whole organizations reputation. If the risk is so great, why are companies communicating with their customers… Read more »

How Molson Coors Communicates with their Employees

Meg Walsh   October 8, 2015
Molson Coors logo

Organization Name: Molson Coors Industry: Leading Global Brewer In todays day and age it is becoming increasingly more difficult for companies to communicate messages to their consumers, due to all marketing ‘noise’, but they’re also struggling with communicating with their employees. Many organizations depend on email communications to their employees and assume that they are being read. This can be a… Read more »