Author Archives: Marilyn

Crowdsourcing continues to evolve

Marilyn   February 17, 2015

Organization Name:  N/A General article on crowdsourcing and crowdfunding Web References: Contained within article Description of how social media is used for business performance: Nearly a decade ago, Jeff Howe‘s groundbreaking article in Wired magazine – “The Rise of Crowdsourcing” – marked the beginning of the crowdsourcing movement.  In a blog that accompanied his June 2006 article, he wrote:  “Simply… Read more »

Olive Garden test drives social media

Marilyn   February 8, 2015

Organization Name:  Olive Garden Industry:  Hospitality/Food Name of Contact if Available:  N/A Company Overview: The Olive Garden has more than 800 restaurants, 96,000 employees, and approximately $3.6 billion in annual sales. It is a division of Darden Restaurants Inc., which owns and operates more than 2,100 restaurants. Headquartered in Orlando, Florida, Darden employs more than 200,000 people across its restaurant… Read more »

Employee Engagement

Marilyn   February 1, 2015

Title of Post:  Social Media as a Tool in Employee Engagement Organization(s): Industry:  Banking; Consulting Name of contact if available:  N/A Web references:   RBC Blue Water Project Deloitte Olympic Team Sponsorship Description of how social media is used for business performance: There is no denying that personal use of Social Media has skyrocketed in the last decade. And it is… Read more »