Author Archives: m234ali

Toms: Using Social Media Marketing Effectively

m234ali   November 12, 2015

Organization Name: Toms Industry:  Retail References: Toms, Social Media Breakdown, How Toms Creates Customers for Life, A Case Study in Profitable Cause Marketing, Social Media Analytics for Social Good As the shift between having a social media marketing strategy and needing one lurches towards the latter, online marketing intelligence will glean much from the examples and experiences of sustainable enterprises like… Read more »

Specific Content drives success for BuzzFeed: Measuring Social Media effectiveness

m234ali   November 9, 2015

Organization Name: BuzzFeed Industry: Internet Media Web References: 52 Things you Should know about BuzzFeed, Does BuzzFeed know the Secret?, How BuzzFeed discovered the Secret to Success in Social Media Make your content specific. That’s what we’ve learned from BuzzFeed, the extremely successful social news and entertainment internet media company founded by Jonah Peretti, the famous MIT graduate student who… Read more »

How Tesla will win The Supply Chain Game

m234ali   October 26, 2015

Sources: Tesla’s Industry Supply Chain, Tesla Supply Chain Creation, Tesla electrified by social media, Tesla Selling Directly, Innovating Innovation: Tesla, Looking into the Future with Elon Musk, Elon Musk on Social Media Company: Tesla. Industry: Automobile. Tesla’s goal is to accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars. California-based Tesla produces Model… Read more »

InNovate with InBev: Merger Talking Points

m234ali   October 20, 2015

Organization Name: Anheuser Busch InBev Industry: Beer & Beverage Sources: Female of VP talks brand leading, InBev – Bringing People Together for a Better World, Merger of Beer Giants Anheuser-Busch InBev and SABMiller Faces Obstacles Company: Anheuser-Busch InBev Say what? That’s right: Beer nation witnesses a gigantic change in the landscape of the industry.  Almost through to completion of the… Read more »

Patagonia’s Authentic self: The Building of Trust and Reputation

m234ali   October 13, 2015

Organization Name: Patagonia Industry: Retail Web References: What Social Media Marketers can learn from Patagonia, Patagonia’s anti-Black Friday Campaign urges Customers to Repair Worn Clothing, Patagonia: Lessons from a Pioneer in Responsible Business Founded by Yvon Chouinard in 1972, Patagonia, Inc. is a California-based clothing company that sells high-end outdoor gear and clothing.  It all started when Chouinard discovered he… Read more »

Ceridian Employee Empowerment: Social Media Conversations

m234ali   October 7, 2015

Organization Name: Ceridian Canada A leader in cloud based, human capital management systems, Ceridian has made a name for itself in the industry – and even if you haven’t heard of Ceridian, there’s a good chance you are managed by one of their systems or will be in your future employment. Ceridian’s Dayforce HCM, for example, is a leading solution… Read more »