Author Archives: Lynn Jeffries

Social Media – Where are we headed?

Lynn Jeffries   November 17, 2015

Title of Post: Social Media – where are we headed? Industry: Business Web references:Wikipedia, YouTube Social Media Week, iMedia Connection, Entrepreneur Magazine, Social Media Examiner SOCIAL MEDIA- PAST Social media has been evolving since the invention of the Internet. From the first email in 1971 and Usenet in 1979 and GeoCities in 1995 which allowed users to create and set up their own home page. However, Six… Read more »

HONY – Harnessing the Power of Social Media

Lynn Jeffries   November 9, 2015

Title of Post: Humans of New York (HONY) – Harnessing the Power of Social Media Industry: Arts/Humanities References: Wikipedia HONY Facebook Social media has the power to do more than just help brands promote products. It also has the ability to connect with people globally on an emotional level.  Brandon Stanton, the creator of Humans of New York (HONY) uses his social… Read more »

Summer of 2015 is a Twitter success for Gibson

Lynn Jeffries   November 3, 2015

Title of Post:  Summer of 2015 is a Twitter success for Gibson Organization:  Gibson Brands (formerly Gibson Guitars) Contact: Taylor Kohanek, Simply Measured Industry:  Manufacturer of guitars, banjos, mandolins and other musical instrument Web references: Gibson Simply Measured Wikipedia, Twitter   What started as a company to manufacture mandolins in 1898 has grown to one of the most recognizable guitar brands. Although successful since its… Read more »

Zara – Master of “Fast Fashion”

Lynn Jeffries   October 26, 2015

Title: Zara – Master of “Fast Fashion” Industry: Fashion Retailer Resources: Wikipedia-Zara,  Bloomberg, Forbes, Supply Chain Forum In 1963, Amancio Ortega Gaona, the son of a railroad worker and housemaid, started to manufacture women’s pajamas and lingerie products for garment wholesalers. However, in 1975 after a German customer cancelled a sizable order, the firm opened its first Zara retail shop in La Coruña… Read more »

KIVA – The Power of Social Media

Lynn Jeffries   October 22, 2015

Kiva is a non-profit organization, launched in the San Francisco area, that allows people to lend money via the Internet to low-income / underserved entrepreneurs and students in 82 countries. Title:  Kiva – The Power of Social Media Industry: Microfinance Contact: Community Support Team – Web References:, Wikipedia HISTORY OF KIVA Engaged couple Matt Flannery and Jessica Jackley launched Kiva in October, 2005. The… Read more »

Bomb Threats, An Airline and Social Media

Lynn Jeffries   October 12, 2015

Organization: WestJet Airlines Industry: Aviation Contact:Vice-President, Communications and Community Relations Richard Bartrem Resources: Twitter, WestJet Website, Facebook, YouTube Wikipedia What does an airline do when they receive 5 hoax bomb threats over a 4 day period? If you’re WestJet  you engage your customers on social media.   Historically when it comes to bomb threats and aviation, traditional media is cautious with information that is released… Read more »

Toronto Police Services early adopters of Social Media

Lynn Jeffries   October 4, 2015

Organization Name: Toronto Police Services (TPS) Industry: Law Enforcement Name of contact: Meaghan Gray, Social Media Relations Officer Web references: Website  Social Media Contacts Wikipedia, Facebook Twitter YouTube Channel and hundreds of other web resources. In July, 2011 Toronto Police Services was one of the first law enforcement agencies to officially use social media with select staff receiving social media training. At their launch there were… Read more »