Author Archives: LyndseyEhgoetz

The Future Of Social Media Is In The Word…Social!

LyndseyEhgoetz   November 20, 2013

“Alone we can do so little; together we can do so much.” –Helen Keller When I sat down to think about what I thought the future of social media will be; I thought about what needs to be done in order to have a successful Social Media Strategy.  The real fact of the matter is; the future is in the… Read more »

Jell-O Wants To #FML Or Fun My Life

LyndseyEhgoetz   November 12, 2013

#FML has been known around the world as a term used on social media sites for people to express their negative thoughts and experiences.  Once a derogatory term, in spring 2013: “FML”, was officially hijacked by Jell-O.  This past spring Jell-O seemed to have gone on a crusade to answer the Tweets that contained #FML in an effort to brighten… Read more »

Coca-Cola Vs Pepsi: The Difference Is More Than Just Flavour!

LyndseyEhgoetz   November 6, 2013

As a self-proclaimed Diet Coke addict, I felt it only natural to post at least once about my all-time favourite treat.  The challenge was out there, and most cannot tell the difference between Pepsi and Coke, but I must say I am one of those people who can really taste the difference!  This time around, it is not the taste… Read more »

MercuryGate Has A Friend In Freight Friend!

LyndseyEhgoetz   October 29, 2013

“…social media is not about numbers, it’s about relationships” (Relationships Matter: Social Media and Transportation). Building relationships is what business is all about; especially when your business’s reputation is based upon service and accuracy.  In the freight industry, there are not only significant amounts of stiff competition, but there are thousands upon thousands of companies that will do the same… Read more »

Mr. Land’s Kids Who Care: The Brains Behind Crayola’s ColorCyle Program

LyndseyEhgoetz   October 22, 2013

“I think they make great markers, but if they could recycle them, they would make the world a much better place!”-Student in Mr. Land’s Kid’s That Care Club Crayola has spent decades creating products to inspire young creative minds.   Crayola strives to provide children with high quality products that often feature their favourite cartoon character or flashy kid approved packaging. … Read more »

Make Room For Social Media In The Workplace-Generation Y Employees Are Taking Over The Workforce!

LyndseyEhgoetz   October 8, 2013

“Before you engage externally, you much first engage within”-Brian Solis, The Disconnect Between Aging Management and the Younger Workforce I have had the opportunity to work for an organization that embraced the use of social media in the workplace. This company in fact brought social media in to the office with a goal of engaging employees, of bringing teams that… Read more »