Author Archives: Lisa Taylor

About Lisa Taylor

Lisa Taylor is a Marketing and Real Estate professional in Niagara Falls, Ontario with over 25 years experience in industries such as Gaming, Hospitality, Real Estate, Fundraising, Special Events F&B, Lisa is currently expanding her knowledge base to include today's most fascinating phenomenon, Social Media, through the University of Waterloo. She is also a dedicated Mom and volunteer.

Social Media, the New Normal.

Lisa Taylor   November 21, 2015

Industry: Social Media Web References: CNET, Fastcompany.com, niagarafallsreview.ca, coldwellbanker.ca, apple.com/ca, fwthinking.com, cavesocial.com There is little doubt that Social Media is the next level in the technology revolution. It has crossed over the point at which it is no longer a fad and has become common place; the new normal. It’s integration into daily life has fundamentally changed society and as it morphs into the next wave,… Read more »

Royal LePage Niagara…Social Media Metrics

Lisa Taylor   November 18, 2015

Company: Royal LePage Canada, Royal LePage Niagara Real Estate Centre Brokerage Industry: Real Estate Contacts: Ryan Johnstone, Broker/Manager, Royal LePage Niagara, Deanna Gunter, Broker/Manager, Royal LePage Niagara Web References: Royal LePage Canada, Royal LePage Niagara, Inman.com – 6 social media tools for real estate, Increasing Real Estate Social Media Engagement In a previous post (Top Share of Voice Rankings for… Read more »

Top Share of Voice Rankings for Royal LePage due in part to Social Media

Lisa Taylor   November 15, 2015

Company: Royal LePage Niagara, Royal LePage Canada Industry: Real Estate Contact: Ryan Johnstone, Broker/Manager, Royal LePage Niagara Real Estate Web References: Wiki Royal LePage Canada,RoyalLePage.ca, RLP Pinterest, RLP Facebook, Homesniagara.com, Royal LePage Canada Twitter Dial back to 1913 when Albert Edward LePage establishes his real estate company A.E. LePage – The Bungalow Specialist. Eddie, as he became known as, was… Read more »

Crowdsourcing and Crowdfunding together leading a path to Success

Lisa Taylor   October 21, 2015

  Company Name: Outdoor Edutainment, LLC Industry: Educational Gaming Contacts: Kristin Peppel, Management, Design, Advocacy, Sales Web References: Official Appalacian Trail Game Site, New Appalachian Trail Game Receives Full Funding Through Kickstarter in 48 Hours!, Hike the Appalachian Trail in your living room with new game, Kickstarter Campaign, Appalachian Trail Conservancy, Mark Hanf is a middle school teacher, an avid hiker… Read more »

Engaging customers on the heals of scandal.

Lisa Taylor   October 14, 2015

Organization Name: Volkswagen Industry: Automotive Contact: None Web References: Forbes 10 Tips for Reputation and Crisis Management, VW Scandal increases social media following, VW Plans improved customer engagement, As the VW Scandal deepens…, You Tube Volkswagen USA, Facebook Volkswagen USA, Forum – Volkswagen Owners Club – What comes next, Volksworld, University of WV discovers emissions problems In the wake of… Read more »

Blazing a trail in Employee Engagement

Lisa Taylor   October 6, 2015

  Organization Name: Deloitte Industry: Financial Services Name of Contact: N/A Web References: http://www2.deloitte.com/ca/en.html https://twitter.com/deloittecanada, Deloitte Film Fest, http://www.impactvideoproduction.com/articles/032-socialmedia.pdf, #impactday This story begins in 2007 when a new internet trend called Social Media is beginning to unfold. Numerous companies are reluctant to use it, calling it a passing notion and block their employees from social sites at work. While others are… Read more »