Author Archives: Leslie Wilson

Measuring Social for Food Service on Campus – Data Matters

Leslie Wilson   July 3, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing Part of the beauty of social media is that we can measure nearly everything we do. Before we dive in, however, keep in mind that measurement is only effective if you know what to measure and why. Chartwells, a subsidiary of Compass Group Canada, serves thousands of… Read more »

The Collaborative Kitchen Web 2.0

Leslie Wilson   June 26, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing More than ever before, people care passionately about their food: its origin, ingredients, preparation and serving. Tomorrow’s leaders in the culinary industry need to be more than gifted chefs. They need to be ready to lead their teams, organizations and companies in advancements in culinary direction, new… Read more »

Engaging with Gen C – Clients and Customers

Leslie Wilson   June 11, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want. They can be difficult… Read more »

Employee Social Media Platforms; to post or not to post!

Leslie Wilson   June 3, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Media Marketing It takes 20 years to build a reputation and five minutes to ruin it.  Warren Buffett Never has this famous quote been more relevant than today when social media can have a huge impact on an employer’s reputation. Because employee engagement depends on strong, effective communications,… Read more »