Organizations Names: University College London / Social Deviant / LinkedIn Industry: Social Media Name of contacts: Ilya Zheludev / Marc Landsberg / Reid Hoffman Web references: University College London / Social Deviant / LinkedIn Description Social media has undeniably become a part of everyday life for many people. It touches the life of almost everyone in every corner… Read more »
Organization Name: Support Early Intervention Industry: Advocacy Name of contact: Allison Garber Web references: Support Early Intervention; Support Early Intervention Facebook page Description Businesses and organizations are increasingly using social media marketing to brand themselves and increase awareness of their products/services. Similarly, governments and political parties are using social media to engage individuals in conversations about policy positions/decisions. For non-profit organizations and community groups,… Read more »
Organization Name: Canadian Wind Energy Association (CanWEA) Industry: Industry Association – wind power generation Name of contact: Lejla Latifovic, Communications Officer Web references: Canadian Wind Energy Association Description Social media has become a part of everyday life. Countless numbers of conversations take place online daily. Smart organizations have realized importance of participating in social media activities, and the value… Read more »
Organization Name: White Point Beach Resort Industry: Accommodation / Hospitality / Tourism Name of contact: Donna Hatt, Marketing Manager Web references: White Point Description There’s no denying the important role social media is taking in a business’ interaction with its customers. Smart businesses are seamlessly integrated social media into their marketing, customer service and purchasing functions. Social media also has… Read more »
Organization Name: Nissan Motor Company Industry: Automotive Name of contact: Erich Marx, Director of Interactive Marketing and Social Media Web references: Nissan Description Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net The widespread use of social media in our everyday lives has changed the way we act as consumers. More and more, consumers are willing to share their impressions of a product… Read more »
Organization Name: Nova Scotia Tourism Agency Industry: Tourism Name of contact: Pam Wamback, Media Relations Web references: Nova Scotia, Canada; Nova Scotia Tourism Agency Description In an increasingly digital world, consumers are no longer taking a passive approach when it comes to spending their money. Consumers are turning to online sources to research a product or service before spending their… Read more »
Organization: Sun Microsystems / Oracle Corporation Industry: Computer systems, Computer software, Information technology, Enterprise software Brief: Sun Microsystems was founded in the early 1980’s, and over the 27 years of its existence grew to become a driving force in computer systems, computer hardware and software, and information technology services. Truly a multinational company, senior leadership understood the value and importance… Read more »
