Author Archives: KiyomiRutledge

Can Myspace Be Cool Again?

KiyomiRutledge   November 19, 2012

Can Justin Timberlake bring Myspace back? Justin Timberlake and his partners at Specific Media are trying to revive Myspace with a new design and added functionality. But can anyone save this social network that has seen its number dwindle to sites like Facebook, Tumblr and Twitter? The question has been on the minds of online observers, users and alumni since… Read more »

Can Social Media Metrics Predict the US Presidential Election?

KiyomiRutledge   November 5, 2012

With the US Presidential election fast approaching, there has been an increase in social media tools and metrics being used along side political polls and pundits to predict who will be the next President of the United States. The use of social media to predict the election results is such a hot topic that it was even part of Seth… Read more »

Samuel Adams Taps Social Networks to Create a New Brew

KiyomiRutledge   October 20, 2012

Samuel Adams has been giving consumers an opportunity to create their own brew for years with contest like the Samuel Adams Longshot American Homebrew Contest. This year Zack Adams’ Magnificent Seven and James Schirmer’s Beerflower Wheat triumphed over nearly 1,000 competing homebrews to become the 2012 winners. Samuel Adams also uses their brew contests to reward their employees.  In addition… Read more »

One Social Vision for Ford Motor Company

KiyomiRutledge   October 4, 2012

Organization Name: Ford Motor Company Industry: Automotive Web Reference: Ford Motor Company Press Release: Scott Monty, Fast Company, Shel Holtz, Description of how Ford Motor Company has leveraged social media to increase business performance For a company who sold its first automobile in 1903, Ford Motor Company has come a long way and evolved the company corporate culture to… Read more »