Author Archives: kcress

Share the Experience..with Christie

kcress   November 16, 2015
cypress lobby

Organization Name:  Christie Industry:   AudioVisual, Manufacturing Contact: Kathryn Cress, Vice President, Global & Corporate Marketing Web References: Christie,B2B Social Media, Social Media for Business Performance; Social Marketing About Christie “Share the Experience” is Christie’s tag line, used extensively to promote the primary benefit of Christie’s products and solutions.  The company provides visual display solutions, including content and services, that allow people to view visuals in a… Read more »

Stampede Engages the Herd with Social Marketing

kcress   November 9, 2015
stampede feature

Organization Name:  Stampede Presentation Products, Inc. Industry:   Audio/Visual Distribution Contact:  Jeff Willis, Senior Vice President, Marketing & Product Management Web References: Stampede Presentation Products,B2B Social Media About Stampede Presentation Products When audio and visual (a/v) dealers need to deliver a complete solution to their customers, they turn to Stampede Presentation Products. Founded in 1997 by Mark Wilkins, Stampede has been a pioneer in… Read more »

Humber College AdCentre measures its social performance

kcress   November 2, 2015
Humber blue

    Organization Name:  Humber College AdCentre Industry:   Post-secondary Education Contact:  Marilyn Cresswell, Director, Humber College AdCentre Web References: Humber College,Humber College AdCentre, Social Media Examiner, HootSuite About Humber College and the AdCentre Founded in 1967, Humber College has evolved from a college of Applied Arts and Technology to a full polytechnic academic institution.  With two campuses in Toronto, Ontario and one… Read more »

BMW Accelerates its Supply Chain Management Approach

kcress   October 25, 2015
ultimate driving machine

Organization Name:   BMW Industry:   Luxury Automotive Contact:  CEO Web References: BMW Corporate, Kinaxis, SCM World, Logistics and Supply Chain, SCM303 Blog, Sound Cloud About BMW Once you’ve owned a BMW, you truly appreciate the long-standing BMW slogan:  “The ultimate driving machine”. In use since the 1970’s, the statement is more than an advertising slogan, it is a promise.  It is a… Read more »

Texas Instruments’ E2E Community helps Facilitate Customer Innovations

kcress   October 19, 2015
tigirl

Organization Name:  Texas Instruments Industry:  Semiconductors Contact:  Mike Guillory, Worldwide Corporate Brand Communications, Texas Instruments Web Resources:Texas Instruments, E2E Community, Enterprise Social Collaboration Research Paper, Social Media Today, Vimeo, CMO Radio About Texas Instruments An” ingredient” brand within the world’s most recognized “host” brands such as Dell, Sony and Apple, Texas Instruments Incorporated (TI) is a B2B company with a diverse history.  Founded… Read more »

LED Manufacturer CREE Enlightens Customers with Social Media Campaigns

kcress   October 12, 2015
imagesQBLJVKMY

Organization Name: Cree Industry: Commercial and Consumer Lighting Name of Contact: Charles M. Swoboda, CEO Web References: Social Media Examiner, Social Notz, Top Rank Blog, Mashable, BtB Marketing Agency, SoundCloud From SiC to LED:  About Cree Almost 30 years ago, Cree Lighting (NASDAQ:CREE) was founded in Wisconsin. Cree’s primary business focused on developing silicon carbide (SiC) materials that provided that provided high-efficiency performance… Read more »

British retail giant takes digital approach to employee engagement

kcress   October 5, 2015
good pic of ms

Organization Name: Marks and Spencer Industry: Multi-channel Retail Name of Contact: CEO Web References: Marks and Spencer Corporate Information Simply Communicate All Things Internal Communications Benefex UK Case Study  About Marks and Spencer An iconic British retailer with a large global footprint, Marks and Spencer was first opened in Leeds, UK in 1884 by Michael Marks. Michael Marks initial success… Read more »