Companies: The Tonight Show Star vs. Real Madrid Club de Fútbol Star Industries: Acting (Comedy) vs. Sports (Football/Soccer) President & CEO’s: Jimmy Fallon (Actor) vs. Cristiano Ronaldo (Footballer) Jimmy Fallon vs. Cristiano Ronaldo Why Jimmy Fallon & Cristiano Ronaldo you ask? Well, I love to laugh and the first person that… Read more »
Company: Vidyard Industry: Video Marketing & Analytics Technology Co-Founder & CEO: Michael Litt & Co-Founder & CTO: Devon Galloway In light of Canada’s Birthday, I thought it appropriate to write about Vidyard, one of “Canada’s most successful ad tech startups“. After a great day of celebrating Canada with friends and family, and shaking hands with the possible future Prime Minister of Canada, Justin Trudeau,… Read more »
Company: Apple Inc Industry: Technology/Computer Hardware & Software CEO: Tim Cook Web References: Apple Inc Overview of Apple Inc. Apple Inc., formerly Apple Computer, Inc. was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976. By the summer of 1976 Ronald Wayne had left the company but the two Steve’s persevered and launched the Apple 1 Computer. This was the first of many trend setting products to… Read more »
Company: Converse Chuck Taylor All Star (Converse, a Subsidiary of Nike, Inc.) Industry: Sporting Goods/Footwear President and CEO: Jim Calhoun Web References: Adage, BostonGlobe, BrandChannel, Complex, Converse, ConverseMusic, Convince&Convert, DigiDay, Facebook, Forbes, Google+, Highsnobiety, Instagram, LinkedIn, NYTimes, Pinterest, TheDrum, Tumblr, Twitter, YouTube A Brief History of Converse and Chuck Taylor All Star (“Chucks”) Sneakers The Converse Rubber Shoe Company was founded in 1908 by Marquis Mills Converse. Nine years later the All Star was born. In 1921, basketball star “Chuck Taylor” endorsed All Stars… Read more »
Title of Post: Are you #UpForWhatever with Bud Light? Company: Anheuser-Busch: Bud Light Industry: Alcoholic Beverages/Beer Bud Light Vice President: Alex Lambrecht Web references: UpForWhatever; Chicago Tribune; Anheuser-Busch; Forbes; MixCloud; AdWeek; EventMarketer; Whatever, USA; TheFutureCast; BusinessInsider The Reinvention of Bud Light With diminishing sales and an aging target market, Bud Light knew that they needed to do something unique to engage Bud Light drinkers of today. In a bold… Read more »
Title of Post: Spreading “The Mayo Effect” Organisation Name: Mayo Clinic Industry: Hospital & Healthcare President & CEO: John H. Noseworthy, M.D. Web references: Melcrum; Mayo Clinic; Fortune Employee engagement has always played an important role in the success of businesses. Social media on the other hand has come a long way in the business world over the past twenty years. What was once… Read more »