Organization Name: Newell Rubbermaid (Rubbermaid Brand) Industry: Retail Web references: www.rubbermaid.com http://www.brandchannel.com/features_webwatch.asp?ww_id=506 http://www.pre-commerce.com/index.php/2011/12/12/interview-with-bert-dumars-of-newell-rubbermaid-1-of-2/ Description of how social media is used for business performance Newell Rubbermaid has a vast portfolio of more than 30 brands, but the Rubbermaid containers brand has made an especially strong impact through social media over the past three years. The Rubbermaid brand was Newell Rubbermaids second… Read more »
Organization Name: Tesco Industry: Retail Web references: http://www.triplepundit.com/podium/tesco-works-partnership-2degrees-cut-supply-chain-emissions-30/ www.tescoplc.com/media/60113/tesco-cr-report-2011.pdf Description of how social media is used for business performance Tesco is one of the world’s largest retailers with operations in 14 countries, employing over 492,000 people and serving millions of customers every week. When they recognized that their overall supply chain footprint was at least ten times greater than their… Read more »
Organization: Microsoft, Xbox Support Industry: Retail, videogame console Web references: http://www.socialmediaexaminer.com/how-microsoft-xbox-uses-twitter-to-reduce-support-costs/#more-4453 Description of how social media is used for business performance In 2009, Microsoft already supported users of its popular videogame console with multiple support channels: phone, email, online self-service and forums, but within a year of starting Twitter support, the Xbox Support Elite Tweet Fleet had become a major… Read more »
