Author Archives: katieschrank

Monkey See, Monkey Do. The Future of Social Media is Visual

katieschrank   July 10, 2013

The posting and reposting of images online is more popular than ever and keeps gaining popularity. Over 80% of pins on Pinterest are repins. Engagement from Instagram users is as much as 10 times greater than other platforms. Facebook posts with images are 50% more likely to be liked than regular text posts. Tweets with images are more likely to be retweeted…. Read more »

Tough Mudder Facebook Marketing Campaign

katieschrank   July 2, 2013

First, let me tell you what a Tough Mudder is because I didn’t know until I had a group of friends participate. A Tough Mudder is a 10-12 mile obstacle course designed by British Special Forces to test all-around strength, stamina and comraderie. Only 78 per cent of entrants finish each race, but 700,000 people have tried and also raised… Read more »

Comedy Central Jumps on the #CrazyTrain with Charlie Sheen

katieschrank   June 25, 2013

At the height of the Charlie Sheen insanity, Comedy Central decided to roast the celebrity and join in on the #winning phenomenon. With Charlie Sheen himself being a huge social media fan, this was the perfect event for Comedy Central to ramp up their social media efforts and test out the waters. Comedy Central publicized the roast with ads online… Read more »

David’s Bridal Knows What Brides Want

katieschrank   June 20, 2013

Buying your wedding dress is an important step, and one of the most exciting parts, when planning a wedding. Not that I know first-hand, but that’s what I’m told. The two most recent brides I know made their wedding dress purchase before any other purchases and built the wedding décor, flowers and theme around their dresses. David’s Bridal knows this…. Read more »

Napkin Labs Takes Facebook Fandom to Another Level

katieschrank   June 13, 2013

Gone are the days when companies counted their Facebook page likes and gave themselves a pat on the back for a job well done. It isn’t about how many likes you have anymore; it’s about what you can do with the fans who have liked your page and how you can continue interacting with them once they’ve clicked the like button…. Read more »

The Little Knight and belairdirect take on Social Media

katieschrank   June 3, 2013

On April 3, 2013, belairdirect launched a new social media campaign spanning across Facebook, Twitter (with @belairdirect_ and @bd_LittleKnight) , YouTube, LinkedIn and Google+ . Belairdirect is a direct car and home insurance provider in Ontario and Quebec, but before April 3, I probably wouldn’t have been able to tell you that. I also couldn’t tell you what their social media… Read more »

Internal Social Media Use is on the Rise, but is it High Enough?

katieschrank   May 29, 2013

I have tried and failed to launch an internal CEO blog. I provided information on what it could do for the organization as we went through change, how it could humanize the CEO and make him or her more accessible, but when the CEO would only sign on if I ghostwrote the blog, I knew he/she didn’t get it. But… Read more »