Graco Baby connects through Heart to Heart blog – Social Media Marketing to tech-savvy parents You find out you’re expecting your first child. So many things are racing through your mind and you don’t know where to start. You need a crib. A stroller. A car seat. And like most expecting and new parents these days, you start with an online… Read more »
Organization: TEVA Pharmaceuticals Industry: Pharmaceutical manufacturing Web References: http://www.fiercepharmamanufacturing.com/story/teva-supply-chain-gets-boost-social-media/2011-07-26 http://logisticsviewpoints.com/2011/08/10/want-a-fast-response-supply-chain-focus-on-facilitating-people-to-people-communication/ Youtube Webcast: http://www.youtube.com/watch?v=Iw5xdSO4S1c&feature=player_embedded#t=1379s Description of how social media is used for supply chain management: In the volatile pharmaceutical market, it is difficult to predict product demand. With a typical industry supply chain cycle of about 6 months from raw materials to manufacturing to the store shelf, drug shortages can occur… Read more »
Organization name: Netflix Description of social media disaster: When Netflix announced it was raising its rates and changing its service, customers began using the Netflix Facebook wall to voice their unhappiness. Instead of using this as an opportunity to discuss with customers about upcoming changes, or to answer the concerns and complaints with clear explanations, Netflix simply answered with one ‘Thank… Read more »
