Author Archives: Kathryn

About Kathryn

Marketing Coordinator at the University of Waterloo Interests include communicating, design, student development

TEVA Pharmaceuticals enhances communication through social media, sees supply chain improvements

Kathryn   February 20, 2012

Organization: TEVA Pharmaceuticals Industry: Pharmaceutical manufacturing Web References: Youtube Webcast: Description of how social media is used for supply chain management: In the volatile pharmaceutical market, it is difficult to predict product demand. With a typical industry supply chain cycle of about 6 months from raw materials to manufacturing to the store shelf, drug shortages can occur… Read more »

Netflix fails to communicate on Facebook

Kathryn   February 13, 2012

Organization name: Netflix Description of social media disaster:  When Netflix announced it was raising its rates and changing its service, customers began using the Netflix Facebook wall to voice their unhappiness. Instead of using this as an opportunity to discuss with customers about upcoming changes, or to answer the concerns and complaints with clear explanations, Netflix simply answered with one ‘Thank… Read more »