Author Archives: karaes

Burger joint turns to social media to improve product delivery

karaes   October 28, 2012

Restaurant chains have always struggled with standardized systems and processes including recipes and the “right” way to make things for years. One company, Red Robin turned to social media to help stop the inconsistencies. USA Today reported that the company created a network discussion board for the launch of a new product line. This board allowed managers to provide feedback… Read more »

Social media 101: Don’t insult your customers

karaes   October 14, 2012

Social networking sites can be a great tool for companies to connect with their customers in a way that is new to many of us. Unfortunately many companies fail to see the long lasting negative effect it can have with their customers as well. Nestle was not the first and won’t be the last company to make a mistake on… Read more »