GE knew what they were doing when they launched the Healthyshare app prior to the 2012 London games. This app was designed to help inspire people to “Get Moving, Eat Healthier, or Work Out Like an Olympian.” GE used this idea to partner with Facebook at an extremely strategic time. GE found a way to tap into the health epidemic… Read more »
Restaurant chains have always struggled with standardized systems and processes including recipes and the “right” way to make things for years. One company, Red Robin turned to social media to help stop the inconsistencies. USA Today reported that the company created a network discussion board for the launch of a new product line. This board allowed managers to provide feedback… Read more »
Social networking sites can be a great tool for companies to connect with their customers in a way that is new to many of us. Unfortunately many companies fail to see the long lasting negative effect it can have with their customers as well. Nestle was not the first and won’t be the last company to make a mistake on… Read more »