Author Archives: Ken Lupton

About Ken Lupton

Director of product development for 4XEM

Good Eats, Cheap Beer…Sh#@^& Parking!

Ken Lupton   November 16, 2015
sammys

Organization Name: Sammy’s Rec Room Industry: Food and Beverage Web references: Facebook, Twitter, SocialMediopolis, Fast Company. College Ranker, Sam and Merri-Lynn MacKinnon: Owners For the past 12 years, Sammy’s has been located in a working class neighborhood of Brantford, Ontario, at 10 Mount Pleasant Road. Sammy’s is a quiet small Bar/Restaurant that caters to families.  You may visit with your… Read more »

Spicing up sales with social media marketing!

Ken Lupton   November 9, 2015

Oganization: McIlhenny Co. Industry: Food and Beverage CEO: Tony Simmons Web references: FaceBook, YouTube, Twitter, Bloomberg Business Tabasco, Wikipedia, Edmond McIlhenny was the American businessman that invented and manufactured  Tabasco branded pepper sauce.  In his Avery family garden, between 1866 and 1868, he grew his first commercial pepper crop and sold the bottles in the following year.  It is sold… Read more »

Taking social media metrics on the road!

Ken Lupton   November 3, 2015
social-media-metrics

Organization Name: tripcentral.ca Industry: Travel and Tourism Web references: tripcentral.ca, FaceBook, YouTube, Twitter Richard Vanderlubbe: President and Co-Founder Starting out in 1986 as a single travel agency located in Hamilton, Ontario,  Tripcentral.ca has grown to one of the largest travel companies in the province.  They launched a website in 1996 featuring last minute packages and reduced prices on travel.  They… Read more »

Increase in transparency for C&S Wholesale Grocers

Ken Lupton   October 26, 2015
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Organization Name: C&S Wholesale Grocers Industry: Food and Beverage CEO: Richard B Cohen Web references: C&S, FaceBook, Twitter, Wikipedia About C&S Wholesale Grocers C&S was founded in 1918 by Israel Cohen and Abraham Siegel and began as a small grocery distribution center stocking 1,200 products.  They now have more than 95,000 products from 50 warehouses to distribute to supermarkets and… Read more »

What are the “building blocks” for successful crowd sourcing?

Ken Lupton   October 19, 2015
cocreation3

Organization Name: Lego Industry:  Toy Manufacturing CEO:  Jorgen Vig Knudstorp Web references:  LEGO IDEAS, YouTube, Lego , FaceBook, Twitter, About Lego The Lego Group based in Billund, Denmark is owned by the Kirk Kristionsen family and was founded in 1932.  Focused on the developing the creativity of children through learning and playing, it is one of the worlds largest manufacturer… Read more »

Make a Smellmitment!

Ken Lupton   October 12, 2015
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Organization Name: Old Spice Industry: Retail Web references: http://oldspice.com/en, https://instagram.com/oldspice/, https://twitter.com/OldSpice, https://www.facebook.com/OldSpice, http://www.musclesurprise.com, https://www.youtube.com/user/OldSpice Although it smells too good to be true, Old Spice’s Social media and YouTube “The Man Your Man Could Smell Like” campaign has not only increased sales by the tune of 107%,  but has also gained more then 236 million YouTube views. With 6 million YouTube views… Read more »

Tripcentral.ca employees are all in!

Ken Lupton   October 5, 2015
tripcentral.ca Barrie Office (1)

Organization Name: tripcentral.ca Industry: Travel and Tourism Web references: www.tripcentral.ca, www.facebook.com, Richard Vanderlubbe: President and Co-Founder Starting out in 1986 as a single travel agency located in Hamilton, Ontario,  Tripcentral.ca has grown to one of the largest travel companies in the province.  They launched a website in 1996 featuring last minute packages and reduced prices on travel.  They revamped the… Read more »