Author Archives: jsums15

Social Media Medicine

jsums15   July 11, 2013

Social media has drastically changed the way in which we live our lives, and it has created opportunities in places that nobody would have ever thought of. We can now find our “soulmates”, sell and purchase items, interact with companies and bond with friends over these diverse platforms. With so many options available to us through social media, I would… Read more »

Lowe’s Inspires Customers over Pinterest

jsums15   July 3, 2013

In this day and age, business is more commonly being conducted over the internet. This has proven to be an enormous stepping stone in helping companies to reach more of their customers while also engaging with them. Social media has provided many different opportunities for companies, marketing being one of the most common. Mashable defines social media marketing as “the… Read more »

RedBull Stratos Project Analytics

jsums15   June 27, 2013

There is no doubt that social media is proving to be a useful tool for all types of companies. But the real question is, what deems a social media effort a “success”? What measurements are being looked at? Last year, Redbull put together a project called RedBull Stratos that surrounded Felix Baumgartner, a skydiver from Austria. He had decided to jump… Read more »

IdeaStorm at Dell

jsums15   June 12, 2013

The relationship between business and consumers is in the midst of drastic change. The traditional business model of pushing products out to the public, is quickly being replaced by a new model that involves consumers pulling their desired products from companies. Consumers no longer want to sit by quietly waiting for companies to tell them which products to purchase and… Read more »

Nike Does Something New – Twitter RSVP

jsums15   June 5, 2013

Companies these days use social media for almost everything and anything. Employee involvement, customer engagement, marketing and much more. But using it as an actual tool to make sales – now that is something new. Nike has developed a new way to reach out to it’s consumers, by getting them involved on a whole other level. Back in 2012, Nike… Read more »

Nokia – Internal Communication via Social Media

jsums15   May 29, 2013

Since 2008, the Social Media Communications Team at Nokia has been dedicated to the use of social media internally in order to keep employees involved. The main goal of the team is to Encourage the use of social media internally to bring out the company’s unique authentic voice and to engage in social media externally on behalf of Nokia, and contributing… Read more »