Author Archives: joanne.kiskis

About joanne.kiskis

Market. Communicator. Designer.

Burke Cleland: Exercising social media muscles

joanne.kiskis   July 11, 2014

Organization Name: Burke Cleland Personal Training Studio Industry: health, nutrition, fitness, personal training, kickboxing, boot camp Name of Contact: Burke Cleland, Personal trainer I am all for physical fitness… well… in theory. I try my best to eat well, and get in some exercise where I can, but like most wives, moms, marketers, I am riddled with to-dos and… Read more »

Social media metrics made simple: Pleora’s success with complex products for a complex market

joanne.kiskis   July 4, 2014

Organization Name: Pleora Technologies Industry: Machine vision, industrial automation, military, medical Name of contact: Ed Goffin, Content Marketing Manager, Pleora Technologies Ever wonder about the world of external frame grabbers and embedded video interfaces? Spend your time considering critical factors in interface development? Stay awake at night trying to figure out the right way to transform camera link into USB3?… Read more »

Freescale: Supply chain management using social media in B2B

joanne.kiskis   June 26, 2014

Organization Name: Freescale Semiconductor Industry: Embedded processing solutions, silicon vendor Supply chain management is described as the flow of goods from point of origin to point of consumption. It’s also the interconnected networks and channels along the way that are important. And often for companies in the business to business (B2B) arena, the connection and collaboration between networks and channels… Read more »

Bethenny. Skinnygirl Sparklers. Social Media. Discuss.

joanne.kiskis   June 20, 2014

I try not to get too bogged down in celebrity type stuff… and I am definitely not a groupie, but I do follow a few stars, especially Bethenny Frankel. Maybe it’s a girl thang, maybe it’s because I have an A-type personality, maybe it’s because she tried and failed before she had enormous success, heck maybe it’s just because as… Read more »

My love affair with Swiss Chalet… and the tweets to prove I am not alone!

joanne.kiskis   June 12, 2014

Organization Name: Swiss Chalet Industry: Restaurant and take out I have always loved Swiss Chalet, and like most Canadians I have heard it lovingly referred as ‘The Swiss’ by my grandparents and parents. The lovely chicken, the good prices… what’s not to love? When you think about the way the older generation was made aware and became fans of the… Read more »

Food for thought, literally: Whole Foods uses Foko to foster employee collaboration

joanne.kiskis   June 5, 2014

Organization Name: Whole Foods Industry: Food services Name of contact: Ryan Amirault, Senior Social Media Program Manager Whole Food Market has been providing North America with natural and organic foods since 1980. And the culture behind the Whole Foods mission of healthy living is collaboration and innovation. Collaboration via public photo sharing, like Instagram, didn’t seem to be the right… Read more »