Company Name: Champion Boxing Club Industry: Fitness, Nutrition, Physical fitness Contact: John Melich Mark Zuckerberg launched Facebook in his Harvard dorm room on Feb. 4, 2004, since than we’ve seen social media evolve drastically. It has empowered individuals to voice their opinions and concerns and share content with the public on their mobile devices in ways no one could have… Read more »
Company Name: Cristina Tortina Shop Industry: Cupcakes Bakery Contact: Mary Iusso Mary Iusso opened a cupcake bakery called Cristina’s Tortina Shop in Brampton, Ontario. Their tag line is “Showcase Capabilities”, and their logo is a drawing of Cristina their daughter, that features 3 cupcakes in a stack and 21 polka dots on Cristina’s apron. The polka dots… Read more »
Company: Starbucks Coffee Company Contact: Howard Schultz CEO Industry: Coffee House Description of how Starbucks Coffee uses social media metrics: Starbucks’ was founded in 1971 as a Seattle coffee bean company, the company has expanded rapidly due to Starbucks outstanding social media marketing, Since 1987, Starbucks has opened on average two new stores every day. Starbucks had been a very profitable company… Read more »
Organization name: Nestle Industry: Multinational food and beverage company Contacts: Paul Bulcke, Peter Brabeck Letmathe Description how social media is used in business performance: Nestle is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. It is the largest retail food company in the world measured by revenues. Nestle product include baby food, bottled water, breakfast cereals, coffee,… Read more »
Company Name: Tim Horton’s Industry: Coffee, Fast food Company Contact: Paul D. House and Marc Caira Description of how social media is used in business performance: Tim Horton’s coffee was founded in 1964 by legend hockey player Tim Horton. Tim Horton’s has been serving fresh coffee for over 50 years a multinational fast casual restaurant known for its coffee, specialty coffees,… Read more »
Organization name: Equinox Fitness Industry: Health and Fitness Name of Contact: Cie Nicholson Description of how social media is used in business performance: For over twenty years Equinox fitness has been providing member services for training in group fitness as well as wellness treatments. The PR manager keeps customers engaged at Equinox Fitness using social media to find out what… Read more »
Company: Starbucks Coffee Industry: Coffee house CEO: Howard Schultz Description of how social media is used to engage customers and employee involvement: Starbucks has over 18,000 locations in 60 countries. The company continues to focus on good coffee and good customer service. Starbucks social media strategy is based on there company website and six additional social media platforms including:… Read more »
