Author Archives: Jaya Jayaraman

About Jaya Jayaraman

I am a competent multi-faceted individual with diverse work experiences. Successfully handled a variety of roles and responsibilities ranging from administration to Human Resource Management. Multi-tasking and high initiative are my strengths. I have a degree in Bachelor of Arts and post graduate degree in Masters of Business Administration specializing in HRM.

Virtual Fashion Mirror – The Future of Shopping

Jaya Jayaraman   November 18, 2012

As early as 2008, networking giant Cisco was well along in its social media evolution. Cisco was visible on Facebook, Twitter and YouTube. Cisco won Light Reading’s 2010 Leading Lights Award for Best Marketing using social media and shaving approximately $100,000 off typical product launch costs. Campaign statistics include: Cisco Social Media Stats: Website: Blogs: 22 external, 475,000 views/quarter Twitter: 108… Read more »

Sharpie: Social Media Sharp!

Jaya Jayaraman   November 11, 2012

Social media is much more than just establishing mere presence. It is a revenue generating platform for many. The famous jargon “f-Commerce” is a great proof. By 2016, most of the businesses will be using social media as a way of generating revenue and bookings. Sharpie, the permanent marker company, has taken an ordinary commodity and turned it into a common… Read more »

Verizon and Social Media Conversion

Jaya Jayaraman   November 4, 2012

While companies agree social media is great for creating awareness and engagement, they are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using a variety of metrics to measure diverse campaigns across multiple departments. Social media metrics is generally measured in two ways: ongoing analytics and campaign-focused metrics. Ongoing analytics, which track activity over… Read more »

Nokia`s Innovative Product – The Nokia Gift Machine!

Jaya Jayaraman   October 21, 2012

Today social media channels/technologies have transformed significantly the way companies collaborate, innovate and provide solutions – solutions encompassing employees, prospects, partners, customers and products.  Through social networking, engineers are able to explore design solutions at a grass-root level wherein the results can bring a better product to market faster. The concept of exchanging gift for online sharing in real world… Read more »