As early as 2008, networking giant Cisco was well along in its social media evolution. Cisco was visible on Facebook, Twitter and YouTube. Cisco won Light Reading’s 2010 Leading Lights Award for Best Marketing using social media and shaving approximately $100,000 off typical product launch costs. Campaign statistics include: Cisco Social Media Stats: Website: www.cisco.com Blogs: 22 external, 475,000 views/quarter Twitter: 108… Read more »
Social media is much more than just establishing mere presence. It is a revenue generating platform for many. The famous jargon “f-Commerce” is a great proof. By 2016, most of the businesses will be using social media as a way of generating revenue and bookings. Sharpie, the permanent marker company, has taken an ordinary commodity and turned it into a common… Read more »
While companies agree social media is great for creating awareness and engagement, they are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using a variety of metrics to measure diverse campaigns across multiple departments. Social media metrics is generally measured in two ways: ongoing analytics and campaign-focused metrics. Ongoing analytics, which track activity over… Read more »
Today social media channels/technologies have transformed significantly the way companies collaborate, innovate and provide solutions – solutions encompassing employees, prospects, partners, customers and products. Through social networking, engineers are able to explore design solutions at a grass-root level wherein the results can bring a better product to market faster. The concept of exchanging gift for online sharing in real world… Read more »
Organisation: Dell Industry: Information Technology Web References: http://www.readwriteweb.com/enterprise/2011/07/how-dell-really-listens-to-its.php http://content.dell.com/us/en/corp/about-dell-social-media http://www.businessinsider.com/is-dell-the-worlds-most-social-company-scorecard-2011-6 http://content.dell.com/us/en/corp/d/corp-comm/make-a-difference.aspx How Dell differentiates itself as the world’s most social company Social media is not a mere a tool for Dell. It’s an extension of the company’s brand, which is all about enabling people everywhere to use technology to grow and thrive. It uses social media to listen, learn and engage… Read more »
