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Organization Name: Blendtec Industry: Manufacturer of Blenders Web references: http://socialmediatoday.com/heidisendible/357931/social-media-success-stories-blendtec Description of how social media is used for business performance: If you want people to notice you, you need to do something completely unexpected. With a little bit of creativity and out of the box thinking, companies like Blendtec have been able to reach millions and create buzz about… Read more »
Organization name: Molson Coors Canada Web references: www.molsoncoors.com http://www.cmswire.com/cms/enterprise-collaboration/does-your-community-help-people-succeed-011696.php http://pistachioconsulting.com/molson-social-media-case-study/ http://blog.molson.com/community/2011/11/18/i-love-rewards-loves-molson-coors-canada/ Description of how social media is used for business performance: Molson Coors was able to significantly improve its employee engagement through its “Our Brew” program aimed at defining and communicating company values, culture, and goals to employees. Social media plays a huge role in the “Our Brew” program by engaging… Read more »