Author Archives: jeffdbaldwin

About jeffdbaldwin

University of Guelph alumni and recent Queen's Master of International Business Graduate. Passionate about marketing, strategy, sales, and business development!

Wildwinds Golf Links – Using Facebook To Target Specific Niches

jeffdbaldwin   November 7, 2014

Title: Wildwinds Golf Links – Using Facebook To Target Specific Niches Organization Name: Wildwinds Golf Links Industry: Sports, Recreation Name of Contact: Jeff Baldwin (Me) (Former Assistant General Manager) As some of you may now be thinking, hasn’t he already written a post about golf? Yes I have. I love golf, and apparently Peter (our instructor) does too. In response to the season drawing to… Read more »

Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics

jeffdbaldwin   November 4, 2014

Title: Lone Wolf Real Estate Technologies – Tackling a New Frontier of Social Media Analytics Organization Name: Lone Wolf Real Estate Technologies Industry: Online Real Estate Technology, Social Media Analytics Name of Contact: Shaun Harkley (Digital Marketing Coordinator) Who Are They? Lone Wolf is a software and technology firm that is based out of Cambridge, Ontario. At it’s founding in the mid 1980’s they… Read more »

Whole Foods Market – How Social Media is Influencing The Supply Chain

jeffdbaldwin   October 23, 2014

Title: Whole Foods Market – Using Social Media To Influence The Supply Chain Organization Name: Whole Foods Market Industry: Food, Supermarket    Name of Contact: John Mackey (Founder and CEO) Who Are They? Whole Foods Market is an American grocery retailer that specializes in providing natural and organic food options throughout their supermarket style stores. It currently has just shy of 400 stores located… Read more »

IDEAL Brake Parts – Breaking The Automotive Industry Status Quo

jeffdbaldwin   October 20, 2014

Title: IDEAL Brake Parts – Breaking The Automotive Industry Status Quo Organization Name: IDEAL Brake Parts Industry: Automotive Parts    Name of Contact: Jason Janssen (General Manager) Who Are They? IDEAL Brake Parts Inc. is a relatively new automotive parts company located in Guelph, Ontario. It was founded only a few years ago as there became a growing demand for auto parts made entirely… Read more »

Wildwinds Golf Links: Leading The Field In Customer Engagement

jeffdbaldwin   October 14, 2014

Title: Wildwinds Golf Links: Leading The Field In Customer Engagement Organization Name: Wildwinds Golf Links Industry: Golf, Sports    Name of Contact: Scott MacKay (General Manager) Who Are They? Wildwinds Golf Links is a relatively new golf course located just a few minutes north-east of Guelph, ON. Originally a private 6 hole facility, the course has undergone renovations and expansion several times. It now… Read more »

Triple Bogey Brewing Company: Using Social Media to Engage Employees and Golfers

jeffdbaldwin   October 7, 2014

Organization Name: Triple Bogey Brewing Company Industry: Alcoholic Beverages   Name of Contact: Geoff Tait (CEO) Web References: http://www.triplebogey.com/ Who Are They? Triple Bogey Brewing is a newly established brewing company located in Toronto, ON. Founded in 2012, Triple Bogey currently brews only one beer, a lager that is directly targeted towards golfers. The name stems from a golfing term… Read more »