Author Archives: Jason

Back to the Future of Social Media: Hunting and Gathering has its Benefits!

Jason   July 16, 2014

Organization Name: LinkedIn Industry: Social Media Name of Contact: Ryan Roslansky,  Head of Content Products So much can happen in a day.  Heck, so much can happen in an hour!  I spend much of my day trying to stay informed.  I’m looking at multiple news sources, keeping an eye on LinkedIn and Facebook, reading blogs and generally missing loads and loads… Read more »

Social Media Marketing Has Gone to the Cats: How the Stratford-Perth Humane Society Gets Their Critical Messages to the Masses

Jason   July 12, 2014

Organization Name: Stratford-Perth Humane Society Industry: Animal Welfare Services Name of Contact: Marjorie Brown, Development Director Marketing is too important to be left to the Marketing Department.  –  David Packard …co-founder of Hewlett-Packard. Well then, why not leave it to the animals!  Quite literally, it is the animals that steal the show when it comes to the social media marketing efforts… Read more »

Davishill Nursery: Everything is Coming Up “Kittens!”

Jason   July 2, 2014

  Organization Name: Davishill Nursery Industry: Garden Centre / Nursery Name of Contact: Jeff Davis, Owner Davishill Nursery has had a website for many years and recently planted the seed of social media.  It started with a Facebook entry. As you can see, it was a shot of some bright blossoms in Walkerton, Ontario. Voila, just like that, Davishill Nursery’s Facebook… Read more »

The Rotary Club of Waterloo Uses Social Media as a Critical Link in Their Supply Chain

Jason   June 24, 2014

Organization Name: The Rotary Club of Waterloo Industry: Non Profit Service Club Name of Contact: Dr. John Wahl, President Non profit groups have limited resources.  The Rotary Club of Waterloo delivers amazing events that provide funds to help the community.  Saving money on the delivery of these events means more money for those in need. Social media fulfills three crucial… Read more »

What’s Love Got To Do With It? How the Romantic Comedy, “Someone Not There” Developed Through An Impressive Social Media Strategy

Jason   June 18, 2014

  Organization Name: Sunday Afternoon Productions Industry: Entertainment,  Romantic Series Contact: Elizabeth May, MBA  Liz, what social media tools did you use to help launch your series? “We started a customer engagement strategy before we even started shooting.  It began with Facebook and Twitter, and coincided with the launch of an Indiegogo Campaign.  Once we started gathering production stills we also… Read more »

“The Fault in Our Stars” is Exploding on Social Media. How 20th Century Fox Engages Customers with a Stellar Social Media Campaign.

Jason   June 7, 2014

Organization Name: 20th Century Fox Industry: Entertainment “The Fault In Our Stars” appeared as a suggested post one day in my facebook feed.  Immediately, the trailer popped up and I was hooked.  This style of Social Media Marketing is so effective.  I couldn’t take my eyes off it!  See for yourself: When I wanted to learn more about this movie, I… Read more »

The Social Media Stage is Set: How the Stratford Festival Involves Employees by Cultivating Fun

Jason   June 5, 2014

Organisation Name: Stratford Festival Industry: Theatre Name of Contact: Aaron George, Social Marketing Coordinator Web References: Facebook, Twitter, YouTube If you want to get people involved, you have to make it fun!  Aaron George, Social Media Coordinator at the Stratford Festival, sees the connection.  He has a laser focus on his social media goals and told me, “company members and employees… Read more »