Author: Jamie McCormick References: automatedsocialnetworking.com, pinterest.com, linkedin.com As we gaze deeply into tea leaves and crystal balls seeking insight into the future of social media, one aspect is becoming abundantly clear – there is simply too damn much information out there for the average user to even get to nowadays. A quick look at a high-level summary of social… Read more »
Company Name: Sportsnet Industry: Sports Broadcasting and Interactive Technologies Contact: J. Austin, Senior Programming Editor References: sportsnet.ca, cbc.ca, tsn.ca, twitter.com, linkedin.com, Roy MacGregor, youtube.com The Great Social Media Paradox suggests that the more connected and integrated technology seems to bring us, the further apart, and more isolated we become. That the online communities and connections that we make only serve to… Read more »
Company Name: Dimplex North America Industry: Consumer Goods, Electric Heating Contact: JoAnne St. Louis, Senior Manager of Finance References: dimplex.com, researchgate.net, pinterest.com, supplychaindigital.com, twitter.com/@scmr (Supply Chain Management Review), linkedin.com Mention “supply chains” to a business professional and they will typically conjure up images of global networks, linking vast numbers of organizations, in order to improve efficiency and reduce costs. Vendors, suppliers, manufacturers, buyers,… Read more »
Title of Post: How Dell Stormed into Social Media-Driven Idea Generation Organization Name: Dell Industry: Information Technology (IT) Name of Contact: Multiple calls for comments not returned over 5 days. CEO: Michael Dell Web references: crowdsourcingweek.com, Forbes.com, dell.com, ideastorm.com, wired.com Given the unprecedented advances that technology has made over the past few decades, it has become clear that the only limit to what can… Read more »
Organization Name: Lay’s Canada Industry: Food & Beverage Name of Contact: N/A Web References: pepsico.ca, lays.ca/flavour Twitter Posts:@layscanada, #dousaflavourcanada Facebook Posts:Lays Canada Despite the best laid plans of marketers in the food and beverage sector today, the use of social media in most marketing campaigns remains a rather listless comment/response dynamic that has done little to further the relationships customers have with brands…. Read more »
