Author Archives: jamie.mccormick

About jamie.mccormick

Jamie McCormick is a Kitchener-based marketer who has over 15 years' experience defining marketing strategies, creating the resulting plans, and executing to those plans. His experience includes sport and event marketing, IT, business services and engineering. His blog explores the dynamic between traditional marketing principles and new media practices.

Content Communities Become King – McLuhan Be Damned!

jamie.mccormick   November 23, 2015

Author: Jamie McCormick References:,,   As we gaze deeply into tea leaves and crystal balls seeking insight into the future of social media, one aspect is becoming abundantly clear – there is simply too damn much information out there for the average user to even get to nowadays.  A quick look at a high-level summary of social… Read more »

The Social Media Paradox: The Closer We Get, The Further Apart We Become

jamie.mccormick   November 22, 2015

Company Name:  Sportsnet Industry:  Sports Broadcasting and Interactive Technologies Contact:  J. Austin, Senior Programming Editor References:,,,,, Roy MacGregor,   The Great Social Media Paradox suggests that the more connected and integrated technology seems to bring us, the further apart, and more isolated we become.  That the online communities and connections that we make only serve to… Read more »

Dimplex Puts the Heat on Competitors with Supply Chain Positioning

jamie.mccormick   October 27, 2015

  Company Name:  Dimplex North America Industry:  Consumer Goods, Electric Heating Contact:  JoAnne St. Louis,  Senior Manager of Finance References:,,,, (Supply Chain Management Review),   Mention “supply chains” to a business professional and they will typically conjure up images of global networks, linking vast numbers of organizations, in order to improve efficiency and reduce costs.  Vendors, suppliers, manufacturers, buyers,… Read more »

How Dell Stormed into Social Media-Driven Idea Generation

jamie.mccormick   October 22, 2015

Title of Post: How Dell Stormed into Social Media-Driven Idea Generation Organization Name: Dell Industry: Information Technology (IT) Name of Contact: Multiple calls for comments not returned over 5 days. CEO: Michael Dell Web references:,,,,   Given the unprecedented advances that technology has made over the past few decades, it has become clear that the only limit to what can… Read more »

Lay’s Do Us a Flavour Campaign Completes the Customer Engagement Circle

jamie.mccormick   October 13, 2015

  Organization Name: Lay’s Canada Industry: Food & Beverage Name of Contact: N/A Web References:, Twitter Posts:@layscanada, #dousaflavourcanada Facebook Posts:Lays Canada Despite the best laid plans of marketers in the food and beverage sector today, the use of social media in most marketing campaigns remains a rather listless comment/response dynamic that has done little to further the relationships customers have with brands…. Read more »