Author Archives: howardlichtman

About howardlichtman

Previous position executive five president of marketing and communications for Cineplex.currently President Lightning Group. Clients range from Ottawa Senators to Ethnic Channels Group.from Holland Bloorview to Schulich School of Business. Full bio on website

The Social Media Revolutionists vs. the Anti-Revolutionists

howardlichtman   May 13, 2012

The battle line is drawn. Everyone in business should be involved in social media. The statistics in the two video links below are staggering:

customer relations of the social media kind

howardlichtman   May 13, 2012

One of the many areas that social media has the ability to enhance is customer relations and/or customer engagement. As in other areas of social media, this can manifest itself in a number of ways. Social media can facilitate the interaction among fellow customers, as well as direct interaction between the company and its consumers. In both cases, this can… Read more »