Author Archives: Helene Montpetit

About Helene Montpetit

Hélène Montpetit is currently Managing Editor and Assistant Communications Director at the Quebec Association for the Production of Renewable Energy (www.aqper.com). She describes herself as a clarity junkie, curious about life, lifestyles, changes, worlds, universes and the state of becoming.

Feelings, Choice, Values: The Intangibles Behind The Future Of Social Media

Helene Montpetit   November 18, 2014
Community

Business name: Tracx Industry: Social Media Management and Marketing Intelligence Contact: Reinhardt Schuhmann, Product Manager Description Tracx is a NYC-based company with a SaaS platform for sophisticated brand marketers who want to manage their social media presence. The company provides an end-to-end solution that indexes the entire social web and captures a 360 degree view of activity around a brand. This… Read more »

No sales spells success for award winning marketing campaign

Helene Montpetit   November 11, 2014
NoChildForSale.Infographic

Organization name: World Vision Canada Industry: Charity Description World Vision Canada is a non-profit charitable organization dedicated to working with children & communities. A few notes on marketing with social media Marketers who use social media say there are three top advantages to doing so: increased exposure, more traffic and better results in search rankings. According to the 2014 Social Media… Read more »

Analytics and Energy: How IBM helped ESB Networks Keep Ireland Green

Helene Montpetit   November 5, 2014
Beautiful-Ireland

Company name: IBM Industry: Computer hardware and software and IT Consulting Description  IBM is a globally integrated enterprise operating in over 170 countries. Its stated mission is to bring innovative solutions to a diverse client base to help solve some of their toughest business challenges. The world’s largest IT and consulting services company, IBM is a leader in business and technology…. Read more »

GE embraces social media for supply chain management and business process improvement

Helene Montpetit   October 27, 2014
network

To optimize your supply chain management, no doubt you have invested heavily in information technologies over the past decades. By now, you probably have an exact picture of your inventory, can track components, can follow your product through each stage of production and are aware of incoming orders. Since in all likelihood your competitors are also running similar programs, what… Read more »

Skype gets improvement ideas directly from users

Helene Montpetit   October 22, 2014
SkypeLogo

Company name: Skype Industry: Telecommunications Description  Skype is an application that allows people to communicate through video or audio from computers, tablets and mobile devices.  It can be used  to message, send and receive files, photos and videos, as well as hold conferences online. It was made available for use in 2003 and currently belongs to Microsoft, who acquired it… Read more »

“You, asked for it. You got it.” Toyota on social media

Helene Montpetit   October 14, 2014
ToyotaSocialMedia_1

Company: Toyota Industry: Automotive Description: Toyota is a Japanese motor vehicle production and sales company with its Head Office in Toyota City, Japan. Founded in 1937, the company is guided by Kaizen, a Japanese principle that entails making continual small improvements to business processes, which possibly has contributed to its wholehearted adoption of social media. If you happen to have… Read more »

Cautious ‘toe dip’ pays off: employee engagement through social media at TransAlta

Helene Montpetit   October 7, 2014

Company: Contacts : Julie Turgeon, Development and Construction Manager and Stacey Hatcher, Manager Communications Industry: Energy Description: Beginning as a small, local power company in 1909, TransAlta has grown into an experienced and well respected power generator and wholesale marketer of electricity. With approximately $3 billion in annual revenue, more than $9 billion in assets, and power plants in Canada,… Read more »