Organization Name: Linked In (from an article in ‘The Economist” Magazine, March 10, 2012, page 78) Industry: Social Networks Web references: http://www.linkedin.com/ Description of how social media is used for business performance: Official statistics can tell you how many workers were jobless last month, how many had college degrees and how many worked in construction. But they cannot tell you… Read more »
Organisation Name: Backplane (based an article in ‘The Economist’ Magazine, March 10, 2012, page 79) Industry: Social Platforms – User Generated Content Name of contact if available: Troy Carter (Co-Founder), Backplane Web references: info@thebackplane.com; http://thebackplane.com/ Description of how social media is used for business performance: “Backplane has created a web community for Lady Gaga called LittleMonsters.com (that is Lady Gaga’s… Read more »
Organisation Name: Precyse Technologies Industry: Entity Awareness Solutions (delivering real-time actionable insight to decision makers – allowing customers to effectively manage their strategic physical and human assets). Name of contact if available: Rom Eizenberg, co-founder and CMO of Precyse Web references: http://blog.innocentive.com/2010/08/10/crowdsourcing-its-not-just-for-logos-and-web-design/ (Abridged from the blog ‘Perspectives on Innovation’, from the original article located on About.com by Mitchell York)… Read more »
Organisation Name: TransUnion Industry: Credit Information and Information Management Services Contact: John Parkinson, Chief Technology Officer Web References: http://www.socialtext.com/blog/2009/03/roi-of-social-networking-for-t/ (abridged from a post by Ross Mayfield, Chairman, President & Co-founder of Socialtext, reporting on an interview of John Parkinson by Internet Evolution’s Chris Murphy (cjmurphy@techweb.com)) Description of how social media is used for business performance: TransUnion is one of the… Read more »
Title of Post: Getting real time analysis of which future candle scents customers would be most likely to favor. Organisation Name: Diamond Candles Industry: Retail Sales Web references: http://scents.diamondcandles.com/ http://youtu.be/cvCTx0ebOZ4 Description of how social media is used for business performance: Instead of relying on traditional market research and trend analysis, Diamond Candles has developed a way to crowdsource idea submission… Read more »
Title of Post: Managing multiple time zones, geographies and languages to deliver new products and version releases. Organisation Name: CDC Software Industry: Computer Software Web references: website: http://www.facebook.com/cdcsoftware; Video: http://www.youtube.com/cdcsoftware Description of how social media is used for business performance: To address the challenges in managing a far flung development staff, CDC Software relies on an agile product development approach… Read more »
Title of Post: Accelerating time to market and time to revenue generation. Organisation Name: Cisco Systems Industry: Computer Network Hardware Web references: website: http://quad.cisco.com/; More Information: http://www.cisco.com/web/about/ciscoitatwork/collaboration/prod_dev_with_quad.html Description of how social media is used for business performance: The Cisco Enterprise Collaboration Platform Business Unit (ECP BU) cross-functional development group included team members from program management, product management, user experience, engineering,… Read more »
Title of Post: Leveraging knowledge and ideas beyond the company walls to develop new power grid technologies. Organisation Name: General Electric Industry: Utilities Name of contact if available: Web references: http://www.ecomagination.com/ Description of how social media is used for business performance: On July 13, 2010, GE announced the Ecomagination Challenge, a global contest that called for updates to the existing… Read more »
Title of Post: Developing products that solve problems, meet a need or increase efficiencies, without breaking the bank through research and development. Organisation Name: Madison Electric Products Industry: Electrical Manufacturing Name of contact if available: Rob Fisher, Director of Marketing Web references: http://meproducts.net/blog; http://www.meproducts.net/sparks Description of how social media is used for business performance: Madison Electric’s commitment to innovation led… Read more »
Title of Post: To develop effective products that address childhood obesity by increasing physical activity in tweens. Organisation Name: HopeLab Industry: Non Profit Name of contact if available: Web references: http://www.hopelab.org/innovative-solutions/ruckus-nation/ Description of how social media is used for business performance: HopeLab, a nonprofit organization, created a competition to address childhood obesity by using the global community to generate ideas… Read more »
Title of Post: Identifying a biomarker for ALS, a progressive and fatal neurodegenerative disease. Organisation Name: Prize4Life Industry: Healthcare Web references: http://www.innocentive.com/ Description of how social media is used for business performance: Working with the online crowdsourcing organization InnoCentive, Prize4Life launched a $1M Challenge to find an accurate way to track the progression of ALS and reduce the cost of… Read more »
