Author Archives: Forrester Hinds

Fundraisers – Facebook’s New Tools for Charities.

Forrester Hinds   November 20, 2015

Organization name: Facebook Website: https://www.facebook.com/ Industry: Social Media. Advertise Your Cause, Attract Supporters, Accrue Donations, and Align Graphics to Show Goal Progression. In 2013, the developers at Facebook began testing tools for non-profits and charities to raise funds on their platform and allow for easy sharing of content. The popularity of social media for both business and consumers is no… Read more »

I’m a Halitophobic – Orabrush Goes National Using Social Media.

Forrester Hinds   November 5, 2015

Organisation name: Orabrush Website: https://www.orabrush.com/home/# Industry: Tongue cleaning brushes. Over 90% of bad breath can be fixed, defining the problem and providing a solution. After investing $40,000 into a television infomercial that drove negligible sales, having consumers walk passed the Orabrush on store shelves without so much as a second glance, and having hygiene companies turn down an offer of… Read more »

Better Late Than Not Man Crate! Have Fun Gift-Giving and Participating in the Supply Chain.

Forrester Hinds   October 27, 2015

Organisation name: Man Crates. Website: http://www.mancrates.com/gifts-for-men Industry: Curated and themed masculine gift boxes. Brag-worthy Gifts for Guys, Crowbar Included. With only the $1000 he was allowed by his wife, Jonathan Beekman created the business that is today known as Man Crates. Man Crates offers customers the ability to purchase and ship themed gifts contained in unique and memorable packaging; and contents… Read more »

Lolly Wolly Doodle: 60% of Sales Driven by Facebook. Larger Businesses Could Learn a Thing or Two about Their use of Social Media.

Forrester Hinds   October 19, 2015

Organisation Name: Lolly Wolly Doodle. Website: http://www.lollywollydoodle.com/ Industry: Personalized children’s wear and accessories. Started as a way to use up extra fabric from crafting clothing for her own children, Brandi Tysinger-Temple used social media with some unexpected results. When looking at the clothing available to children in stores, Brandi Tysinger-Temple felt they didn’t reflect her view of how a child should… Read more »

With Unorthodox Approach to Social Media, Starbucks Engages Their Customers in a Unique Way.

Forrester Hinds   October 13, 2015

Organisation name: Starbucks Website: http://www.starbucks.com/ Industry: Designer caffeinated drinks. Want to create a positive social media interaction for every customer? Starbucks should be your model. Being one of the first companies to adopt social media as a form of communication with consumers, Starbucks is no beginner at using the various social platforms at our disposal today. Whether they use Facebook, Twitter, Instagram,… Read more »

Innovation is an Inherent Corporate Trait With Google; The Way They Treat Their Employees is no Different.

Forrester Hinds   October 12, 2015

Organisation name: Google Industry: Internet Information Provider. Employees and adaptive management techniques are what drives a business’s success, one concept Google understands. Google workers, dubbed Googlers, are graced with the ability to work on important projects, meet the company’s leaders, and collaborate with other employees. Take Google Employee Noah Levin; working in interaction design with the company, he was approached… Read more »